24小时在线OTTO谷歌推广与Shopee常见问题详解
常见问题解答 | Frequently Asked Questions
问:Shopee需要交保证金吗?
Q: Does Shopee require a deposit?
答:是假的。对于淘宝店老手来说,新开店铺时经常会收到此类诈骗信息。
A: No. This is a scam commonly targeting new Taobao sellers.
问:防疫类目商品有什么限制?
Q: What are the restrictions on pandemic prevention products?
答:Shopee严禁售卖病毒检测试剂盒及相关物品,违者将被关店。一般防疫商品也有数量限制。
A: Shopee strictly prohibits selling COVID test kits. Regular prevention products have quantity limits.
问:入驻要求是什么?
Q: What are the entry requirements?
答:台湾站接受个体/公司营业执照+内贸流水;马来/菲律宾站需公司执照+外贸流水。
A: Taiwan station accepts individual/company license + domestic trade records; Malaysia/Philippines require company license + foreign trade records.
问:8-9月促销该上新什么?
Q: What products to list for Aug-Sept promotions?
答:需分析当地市场特点。台湾正值开学季,电商旺季集中在下半年。
A: Analyze local markets. Taiwan's back-to-school season is coming. E-commerce peaks in H2.
Shopee平台介绍 | Platform Introduction
运营模式:
Business Models:
1. 自有货源(利润率约15%)
1. Self-sourcing (15% margin)
2. 无货源店群模式(利润率30-45%,无库存风险)
2. Dropshipping (30-45% margin, no inventory risk)
平台优势:
Platform Advantages:
✔️ 东南亚市场领导者,快速扩张中
✔️ Market leader in SEA with rapid expansion
✔️ 门槛低,适合新手,自然流量充足
✔️ Low threshold, beginner-friendly, organic traffic
✔️ 资金风险小,无冻结担忧
✔️ Low financial risk, no fund freezing
总结 | Conclusion
Shopee开店成本显著低于淘宝、速卖通和亚马逊。但每个平台都有其特点,需根据自身情况选择。
Shopee has lower startup costs than Taobao, AliExpress or Amazon. Choose platforms based on your situation.
(来源:东盟跨境叔)
(Source: Cross-border Uncle ASEAN)
