佛山市世乐贸易有限公司因虚假广告被罚款2000元 - 企业网络营销合规警示
中国质量新闻网讯 近日，信用中国（广东佛山）网站发布行政处罚信息，佛山市世乐贸易有限公司因发布虚假广告被处以2000元罚款。
China Quality News Network Report Recently, the Credit China (Guangdong Foshan) website released administrative penalty information. Foshan Shile Trading Co., Ltd. was fined 2000 yuan for publishing false advertisements.
违法事实：经查明，该公司自2023年1月20日起在其拼多多网店"世乐成人用品专营店"销售一款名为"日本黑豹4四代延时喷剂"的商品，并在商品页面使用虚假宣传用语。
Violation Facts: It was found that since January 20, 2023, the company sold a product named "Japanese Black Panther 4th Generation Delay Spray" on its Pinduoduo store "Shile Adult Products Store", using false advertising language on the product page.
主要问题： 1. 宣称产品采用日本汉方技术，但无法提供相关依据
2. 夸大产品功效，实际商品不具备宣传所称属性
3. 广告制作费用500元，由外包专业人员制作
Main Issues: 1. Claimed the product used Japanese Kampo technology but couldn't provide evidence
2. Exaggerated product effects that the actual product didn't possess
3. Advertisement production cost 500 yuan, outsourced to professionals
处罚依据：根据《中华人民共和国广告法》第五十五条第一款规定，责令停止发布广告并消除影响，处以广告费用四倍罚款（广告费用500元×4=2000元）。
Penalty Basis: According to Article 55, Paragraph 1 of China's Advertising Law, ordered to stop publishing advertisements and eliminate impact, imposed a fine of four times the advertising cost (500 yuan × 4 = 2000 yuan).
企业警示：此案例给企业网络营销带来重要启示：
1. 广告宣传必须真实、合法
2. 外包广告制作需严格审核内容
3. 特殊商品宣传需提供相关证明
4. 电商平台不是法外之地
Corporate Warning: This case brings important lessons for corporate online marketing:
1. Advertising must be truthful and legal
2. Outsourced advertisements require strict content review
3. Special products need supporting documentation
4. E-commerce platforms are not above the law
SEO优化建议：企业在进行网络推广时，应当：
- 注重合规性审查
- 建立广告审核流程
- 保留相关证明材料
- 定期检查产品页面
SEO Optimization Suggestions: When conducting online promotion, enterprises should:
- Focus on compliance review
- Establish advertisement approval process
- Keep supporting documentation
- Regularly check product pages
处罚信息摘要：
处罚机关：佛山市南海区狮山镇人民政府
处罚日期：2023年10月19日
处罚文号：〔2023〕(南)狮综执市监罚罚字412号
Penalty Summary:
Penalty Authority: Shishan Town People's Government, Nanhai District, Foshan City
Penalty Date: October 19, 2023
Penalty Document No.: [2023] (Nan) Shizongzhishijian Penalty No. 412
