中国陶瓷出口新趋势：专家学者朔州论道 新兴市场成增长亮点
朔州9月21日电 - 在2020山西·朔州陶瓷产品进出口交易会上，多位行业专家对中国陶瓷出口现状和未来发展方向进行了深入探讨。中国轻工工艺品进出口商会陶瓷分会秘书长崔雁指出："中国日用陶瓷对欧盟等传统市场的出口增长乏力，而中东、东盟等新兴市场正成为新的增长点。"
September 21, Shuozhou - At the 2020 Shanxi Shuozhou Ceramic Products Import and Export Fair, industry experts conducted in-depth discussions on the current situation and future development direction of China's ceramic exports. Cui Yan, Secretary General of the Ceramic Branch of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, pointed out: "The export growth of China's daily-use ceramics to traditional markets such as the EU is weak, while emerging markets such as the Middle East and ASEAN are becoming new growth points."
数据显示，2019年全球日用陶瓷出口额达106.06亿美元，同比增长6.19%。其中，中国日用陶瓷出口额69.46亿美元，同比增长12.29%。特别值得注意的是，中国对中东市场的出口额达10.34亿美元，同比大幅增长41.03%。
Statistics show that the global export value of daily-use ceramics reached $10.606 billion in 2019, a year-on-year increase of 6.19%. Among them, China's daily-use ceramic exports amounted to $6.946 billion, up 12.29% year-on-year. Particularly noteworthy is that China's exports to the Middle East market reached $1.034 billion, a significant increase of 41.03%.
景德镇陶瓷大学中国轻工业陶瓷研究所党委书记黄弘表示："国际陶瓷市场正呈现需求多元化、个性化的特点。只有具备核心技术、设计研发能力和客户资源的企业才能在竞争中立于不败之地。"
Huang Hong, Party Secretary of the China Light Industry Ceramic Research Institute of Jingdezhen Ceramic University, said: "The international ceramic market is showing characteristics of diversified and personalized demand. Only enterprises with core technologies, design and R&D capabilities, and customer resources can remain invincible in the competition."
专家建议，朔州陶瓷产业应：
Experts suggested that Shuozhou's ceramic industry should:
- 编制产业发展规划，构建应县、怀仁、山阴"大陶瓷"协同发展格局
- Formulate industrial development plans and build a coordinated development pattern of "big ceramics" in Yingxian, Huairen and Shanyin
- 完善健全陶瓷产业链与供应链
- Improve and perfect the ceramic industry chain and supply chain
- 积极承接中国陶瓷产业南瓷北上、东瓷西进的产业转移
- Actively undertake the industrial transfer of China's ceramic industry from south to north and from east to west
在出口策略方面，崔雁秘书长建议企业：
Regarding export strategies, Secretary General Cui Yan suggested that enterprises should:
- 加快融入陶瓷出口企业圈子，获取跨产区批量采购订单
- Quickly integrate into the circle of ceramic export enterprises to obtain cross-production area bulk purchase orders
- 积极境外参展，展示设计能力和对客户需求的理解
- Actively participate in overseas exhibitions to showcase design capabilities and understanding of customer needs
- 培育自有品牌和渠道，充分利用外贸政策
- Cultivate own brands and channels, and make full use of foreign trade policies
景德镇陶瓷大学设计艺术学院副院长康修机补充道："陶瓷企业应注重培养产品设计高级人才，同时要熟悉国外相关法律法规，规避贸易风险。"
Kang Xiuji, Vice Dean of the School of Design and Art of Jingdezhen Ceramic University, added: "Ceramic enterprises should focus on cultivating senior talents in product design, while also being familiar with relevant foreign laws and regulations to avoid trade risks."
随着全球陶瓷产业向发展中国家转移，市场竞争日益激烈。专家认为，中国陶瓷企业必须通过技术创新、设计升级和市场多元化来保持竞争优势。
With the global ceramic industry shifting to developing countries, market competition is becoming increasingly fierce. Experts believe that Chinese ceramic enterprises must maintain their competitive advantage through technological innovation, design upgrades and market diversification.
