90后草根跨境电商创业成功案例：JUMIA平台3年实现买房买车
在怀集仓库里，刘增旺正忙着处理发往尼日利亚的1.3万双鞋子订单。这位34岁的湖南创业者通过JUMIA平台实现了人生逆袭，三年时间全款购买两套房和一辆车。
In a warehouse in Huaiji, Liu Zengwang is busy processing 13,000 pairs of shoes bound for Nigeria. This 34-year-old entrepreneur from Hunan has achieved a life turnaround through the JUMIA platform, purchasing two properties and a car outright within three years.
从销售员到跨境电商老板的转型之路
The Transformation from Salesman to Cross-border E-commerce Entrepreneur
"大学毕业后我做销售多年依然贫穷，直到接触跨境电商才找到出路。"刘增旺分享道。2019年他抱着尝试心态进入非洲电商市场，前8个月亏损后才逐渐找到方向。
"After years in sales following college graduation, I remained poor until discovering cross-border e-commerce." Liu shared. In 2019, he tentatively entered the African e-commerce market, experiencing losses for the first 8 months before finding his footing.
JUMIA平台运营成功的关键因素
Key Factors for Success on JUMIA Platform
刘增旺总结了在JUMIA成功的三大要素：
- 平台选择：非洲最大电商平台，覆盖50%以上非洲国家
- 运营支持：从产品上架到发货全流程指导
- 营销策略：使用超级曝光广告提升新品流量
Liu summarized three key success factors on JUMIA:
- Platform choice: Africa's largest e-commerce platform covering over 50% of African countries
- Operational support: Full guidance from product listing to shipping
- Marketing strategy: Using JUMIA's paid advertising to boost new product exposure
给新卖家的实用建议
Practical Advice for New Sellers
"零基础不是问题，行动和坚持才是关键。"刘增旺建议新手：
- 从小规模试水开始（他最初投入3万元）
- 密切监测销售数据
- 给店铺成长时间
- 保持海外仓库存稳定
"Zero experience isn't the problem, action and persistence are key." Liu advises beginners:
- Start with small-scale testing (his initial investment was 30,000 RMB)
- Closely monitor sales data
- Allow time for store growth
- Maintain stable overseas warehouse inventory
非洲电商市场前景展望
Outlook for African E-commerce Market
刘增旺对非洲市场充满信心："JUMIA平台帮助我实现了创业梦想，未来将继续扩大在非洲的业务规模。"目前他在JUMIA六个非洲国家站点运营店铺，主营鞋类产品。
Liu is optimistic about the African market: "JUMIA helped me realize my entrepreneurial dreams, and I will continue expanding my business in Africa." He currently operates stores on JUMIA's platforms in six African countries, mainly selling footwear.
