多渠道跨境电商营业执照注册与谷歌竞价推广薪资分析 - 亚马逊卖家合规运营指南
亚马逊政策重大变化：刷单不再直接封号但会限流
Major Amazon Policy Change: Fake Reviews No Longer Lead to Direct Account Suspension but Traffic Restrictions
近日，亚马逊对刷单行为的处罚方式发生重大变化。据多家媒体报道，亚马逊不再因为刷单直接封禁店铺，而是改为"限流"处理。许多卖家反映收到了限流警告通知。
Recently, Amazon has changed its approach to penalizing fake reviews. According to multiple media reports, Amazon no longer directly suspends stores for fake reviews but instead implements "traffic restrictions." Many sellers have reported receiving traffic restriction warnings.
警告：限流比封号更隐蔽但同样危险。被限流的商品ASIN会被锁定，Listing在此期间将失去大部分自然流量且无法通过任何推广手段增加权重。
Warning: Traffic restrictions are more subtle than account suspensions but equally dangerous. Restricted product ASINs will be locked, and listings will lose most organic traffic and cannot increase weight through any promotion methods during this period.
亚马逊封号/限流五大高危原因
Top 5 High-Risk Reasons for Amazon Account Suspension/Traffic Restrictions
1. 操纵评论
1. Review Manipulation
亚马逊将操纵评论视为误导用户的违规行为。包括刷单、跟卖、利益诱导好评等。短时间内出现大量好评会导致账号封禁或限流。
Amazon considers review manipulation as a violation that misleads users. This includes fake reviews, hijacking listings, and incentivized positive reviews. A large number of positive reviews in a short period can lead to account suspension or traffic restrictions.
2. 账号关联
2. Account Association
导致关联的因素包括：相同注册信息、相似操作习惯、产品信息相似度超过30%、相同电脑和网络资源等。
Factors causing association include: identical registration information, similar operating habits, product information similarity exceeding 30%, same computer and network resources, etc.
3. 产品侵权
3. Product Infringement
分为无意侵权和恶意竞争两种情况。前者需立即下架并道歉，后者可通过DMCA申诉。
Divided into unintentional infringement and malicious competition. The former requires immediate removal and apology, while the latter can be appealed through DMCA.
4. 差评过多
4. Excessive Negative Reviews
忽视售后反馈导致差评累积，店铺星级下降，亚马逊会判定商品体验差而严厉处罚。
Neglecting after-sales feedback leads to negative review accumulation and store rating decline. Amazon will determine poor product experience and impose severe penalties.
5. 关键词不当
5. Improper Keywords
使用敏感词、其他品牌词或违禁词(如农药、政治宗教相关词汇)会导致Listing下架。
Using sensitive words, other brand words or prohibited words (such as pesticides, political and religious related vocabulary) will lead to listing removal.
海外仓解决方案：邑通达专业服务
Overseas Warehouse Solution: Yitongda Professional Services
当商品因违规下架时，海外仓退货换标服务是最佳解决方案：
When products are removed due to violations, overseas warehouse return and relabeling services are the best solution:
三大优势：
Three Major Advantages:
- 避免FBA库存积压和仓储费用
- Avoid FBA inventory backlog and storage fees
- 使下架商品重获价值(可重新上架销售)
- Restore value to removed products (can be relisted for sale)
- 节省国际物流费用(当地运输比运回国便宜)
- Save international logistics costs (local transportation is cheaper than shipping back to China)
为什么选择邑通达海外仓？
Why Choose Yitongda Overseas Warehouse?
- 全球10国20+仓库，总面积超8万平方米
- 20+ warehouses in 10 countries worldwide, total area over 80,000㎡
- 200+专业仓库操作人员，熟悉平台规则
- 200+ professional warehouse operators familiar with platform rules
- 提供FBA中转/补仓、一件代发等全方位服务
- Provide comprehensive services including FBA transfer/replenishment, dropshipping, etc.
邑通达海外仓年服务卖家2000+，以"五星级"服务理念为中国卖家打造国外的第二个仓库！
Yitongda Overseas Warehouse serves 2000+ sellers annually, creating a "second warehouse abroad" for Chinese sellers with "five-star" service philosophy!
