谷歌内部文件泄露：秘密使用Chrome数据影响搜索排名
【CNMO科技消息】今年三月，一个名为yoshi-code-bot的自动化机器人从谷歌的内部内容API仓库中发布了一系列文档。这些文档随后被分享给了SparkToro的联合创始人Rand Fishkin，他如今整理了一篇详尽的文章，内容涵盖近2500页关于谷歌搜索如何对互联网上的页面和网站进行排名的描述。
【Tech News】 In March, an automated bot named yoshi-code-bot released a series of documents from Google's internal content API repository. These documents were later shared with Rand Fishkin, co-founder of SparkToro, who has now compiled a comprehensive article covering nearly 2,500 pages describing how Google Search ranks pages and websites on the internet.
外媒报道称，这些文件向我们展示了谷歌在排名网站和网页时看重哪些因素。它们揭示了谷歌从未公开讨论过的许多事情。这些文档基本上告诉我们互联网是如何被索引的。Search Engine Land认为，这将是SEO和谷歌搜索历史上最大的故事之一。
According to foreign media reports, these documents show us what factors Google values when ranking websites and pages. They reveal many things Google has never publicly discussed. These documents essentially tell us how the internet is indexed. Search Engine Land believes this will be one of the biggest stories in SEO and Google Search history.
在API文档中，共有2596个模块，包含14014个属性。然而，文档并未具体说明任何排名特性的权重，它们只是存在。此外，还包含了网站可能受到的降权因素，如链接与目标网站不匹配、SERP（搜索结果页面）信号显示用户不满意、产品评价、位置、完全匹配域名和色情内容等。
The API documents contain a total of 2,596 modules with 14,014 attributes. However, the documents do not specify the weight of any ranking features; they merely exist. Additionally, they include factors that may lead to a website's demotion, such as mismatched links to the target site, SERP (Search Engine Results Page) signals indicating user dissatisfaction, product reviews, location, exact-match domains, and pornographic content.
外媒报道根据这次泄露的内容，谷歌向SEO（搜索引擎优化）专家传达的很多信息似乎都是错误的。另一位SEO专家Mike King也发表了他对这些文档的研究结果，并指出“‘撒谎’这个词可能过于严厉，但在这里使用它是唯一准确的描述”。
According to foreign media reports based on the leaked content, much of the information Google has conveyed to SEO (Search Engine Optimization) experts appears to be incorrect. Another SEO expert, Mike King, also published his findings on these documents, stating, "The word 'lie' may be too harsh, but it's the only accurate description here."
King进一步阐述道：“我理解谷歌公关团队在保护其专有信息方面的职责，但我对他们试图贬损那些在营销、技术和新闻领域揭示可验证发现的做法深感不满。”
King further elaborated: "I understand the duty of Google's PR team to protect its proprietary information, but I'm deeply dissatisfied with their attempts to discredit those who reveal verifiable findings in marketing, technology, and journalism."
谷歌欺骗公众的一个主要方式就是声称它不会使用Chrome浏览器数据来对网页进行排名。然而，在这次泄露的文件中，Chrome浏览器在关于网站如何在搜索结果中显示的部分被特别提及。
One of the main ways Google has misled the public is by claiming it does not use Chrome browser data to rank web pages. However, in the leaked documents, Chrome is specifically mentioned in sections about how websites appear in search results.
值得一提的是，报道指出，谷歌目前还没有就此次泄露事件发表任何言论。但你可以放心，谷歌会尽一切力量让这些文件被下架。
It's worth noting that reports indicate Google has not yet made any statements about this leak. But you can rest assured that Google will do everything in its power to have these documents taken down.
