运营最久的SEO推广公司广汉解析：跨境电商"半托管"模式下的海外仓合规选择
运营最久的SEO推广公司广汉解析：跨境电商"半托管"模式下的海外仓合规选择
Guanghan's Longest-running SEO Agency Analyzes: How to Choose Compliant Overseas Warehouses in Cross-border E-commerce's "Semi-hosted" Model
跨境电商行业永远不缺模式创新，继2023年"全托管"模式大热之后，2024年"半托管"模式再次收获卖家的广泛关注。
The cross-border e-commerce industry never lacks innovative models. Following the popularity of the "fully hosted" model in 2023, the "semi-hosted" model has gained widespread attention from sellers again in 2024.
今年3月，Temu正式上线"半托管"模式，陆续从美国站拓展至各个欧洲站点。此外，不少主流跨境电商平台也积极推出兼具自身平台特色的"半托管"模式。
In March this year, Temu officially launched the "semi-hosted" model, gradually expanding from the US site to various European sites. In addition, many mainstream cross-border e-commerce platforms have actively introduced "semi-hosted" models with their own platform characteristics.
"半托管"模式兼具"全托管"和"自运营"的优点，不同之处在一些平台允许卖家自行负责物流环节的仓配，同时保留平台核价和运营等利于提升消费者满意度的服务措施。
The "semi-hosted" model combines the advantages of both "fully hosted" and "self-operated" models. The difference is that some platforms allow sellers to handle warehousing and distribution in the logistics process themselves, while retaining platform services such as price verification and operations that help improve consumer satisfaction.
综合Temu官方资料介绍，目前"半托管"模式主要面向在海外市场拥有库存的非轻小件商品卖家。据行业人士分析，海外仓综合实力和"本对本"发货能力将成为"半托管"模式卖家选择物流服务商的重要参考因素。
According to Temu's official information, the current "semi-hosted" model mainly targets sellers with inventory in overseas markets for non-lightweight small items. Industry analysts believe that comprehensive overseas warehouse capabilities and "local-to-local" shipping capabilities will become important reference factors for sellers in choosing logistics service providers under the "semi-hosted" model.
半托管模式兴起 "本对本"发货能力成刚需？
The Rise of Semi-hosted Model: Is "Local-to-local" Shipping Becoming Essential?
根据东吴证券商贸零售行业研究团队发布的一份报告，Temu"半托管"模式的推出，意味着平台的品类供给从轻量中小件为主的产品，扩充至有一定重量的中大件商品。新模式和新品类，酝酿新的增长机会。
According to a report released by the Soochow Securities Commercial Retail Industry Research Team, the launch of Temu's "semi-hosted" model means the platform's product categories have expanded from mainly lightweight small and medium-sized items to include some medium and large items with certain weight. New models and new categories are brewing new growth opportunities.
不少卖家试图通过"半托管"模式，避免再次错过Temu上线之初的平台势能和增长红利。相较"全托管"模式，"半托管"对卖家的跨境物流履约能力提出了更高的要求。"本对本"发货能力或成为"半托管"卖家的刚需。
Many sellers are trying to avoid missing out on the platform momentum and growth dividends that occurred when Temu was first launched by adopting the "semi-hosted" model. Compared with the "fully hosted" model, the "semi-hosted" model places higher demands on sellers' cross-border logistics fulfillment capabilities. "Local-to-local" shipping capabilities may become essential for "semi-hosted" sellers.
选择合规海外仓的门道
How to Choose Compliant Overseas Warehouses
对于卖家而言，区别于"国内小包直发"和"全托管"模式，海外仓和"本地化履约"的物流链路更加复杂。不同品类、不同目标市场的卖家，在选择海外仓物流服务商时，都需要更综合的考量。
For sellers, unlike "domestic small package direct shipping" and "fully hosted" models, overseas warehouses and "localized fulfillment" logistics chains are more complex. Sellers of different categories and target markets need more comprehensive considerations when choosing overseas warehouse logistics service providers.
目前，跨境卖家实现"本地化履约"的痛点集中在：
Currently, the pain points for cross-border sellers to achieve "localized fulfillment" mainly focus on:
- 挑选海外仓服务商
- Selecting overseas warehouse service providers
- 产品贸易链路合规
- Compliance of product trade chains
- 尾程配送
- Last-mile delivery
在贸易链路合规方面，需要使用海外仓的商品多数货值较高，并且不同品类的商品有不同的合规需求。以时下热门的储能品类为例，在产品端的合规需要拿到对应的生产与目的国进口资格证书。
In terms of trade chain compliance, most products that require overseas warehouses have higher value, and different categories of products have different compliance requirements. Taking the currently popular energy storage category as an example, product compliance requires obtaining corresponding production and destination country import qualification certificates.
物流合规在"本地化履约"中同样重要。以储能、3C等带电池的"储能类DG产品"为例，美国市场符合"储能类DG产品"的合规要求的海外仓资源较为稀缺。
Logistics compliance is equally important in "localized fulfillment". Taking "energy storage DG products" with batteries such as energy storage and 3C products as examples, overseas warehouse resources that meet the compliance requirements for "energy storage DG products" in the US market are relatively scarce.
准时达跨境：从跨境物流到全球M2C供应链创新
JUSDA Cross-border: From Cross-border Logistics to Global M2C Supply Chain Innovation
准时达作为富士康科技集团授权的供应链物流科技管理平台服务公司，正以其深厚的全球M2C供应链整合思维和供应链管理经验，为行业带来新的思考和全球物流解决方案。
As a supply chain logistics technology management platform service company authorized by Foxconn Technology Group, JUSDA is bringing new ideas and global logistics solutions to the industry with its profound global M2C supply chain integration thinking and supply chain management experience.
在全球布局方面，准时达通过建立全资及合资公司，打造了一个覆盖北美、欧洲、亚洲等多个关键区域的跨境转拨中心和国际海陆空铁全网线路。
In terms of global layout, JUSDA has established a cross-border transfer center and international sea, land, air and rail network covering many key regions such as North America, Europe and Asia through the establishment of wholly-owned and joint ventures.
以美国市场为例，准时达跨境的美国海外仓拥有自营团队并实行高标准管理。在仓库环境配置上，准时达跨境不仅配备了先进的立体库高位货架和全区域监控操作，还拥有自动报警和喷淋系统，确保产品存储的安全性和进出库操作效率。
Taking the US market as an example, JUSDA Cross-border's US overseas warehouse has its own team and implements high-standard management. In terms of warehouse environment configuration, JUSDA Cross-border is not only equipped with advanced three-dimensional high-level shelves and full-area monitoring operations, but also has automatic alarm and spray systems to ensure the safety of product storage and the efficiency of inbound and outbound operations.
展望未来，海外仓作为跨境电商物流基建的重要一环，将成为中国卖家走向全球市场的有力"跳板"，准时达跨境也将帮助更多中国卖家实现专业、高标准的合规出海。
Looking to the future, as an important part of cross-border e-commerce logistics infrastructure, overseas warehouses will become a powerful "springboard" for Chinese sellers to enter the global market, and JUSDA Cross-border will also help more Chinese sellers achieve professional, high-standard compliant overseas expansion.
