2025年跨境新机遇！波兰电商市场布局全攻略

2025年跨境新机遇！波兰电商市场布局全攻略

2025 Cross-border E-commerce Opportunities: Complete Guide to Polish Market Expansion

随着欧洲电商市场的持续扩张，位于中欧的波兰市场表现尤为亮眼。2024年市场规模已突破1400亿兹罗提（约2492亿人民币），成为跨境卖家不可忽视的新蓝海。

As the European e-commerce market continues to expand, the Polish market in Central Europe has shown particularly outstanding performance. In 2024, the market size exceeded 140 billion PLN (about 249.2 billion RMB), making it a new blue ocean that cross-border sellers cannot ignore.

一、波兰市场核心数据 | Key Market Data

• 市场规模：1400亿兹罗提（2024年）
• Market Size: 140 billion PLN (2024)

• 增长率：跨境销售同比增长5.3%
• Growth Rate: Cross-border sales increased by 5.3% YoY

• 市场占比：跨境电商占总额18%
• Market Share: Cross-border e-commerce accounts for 18% of total sales

二、TOP波兰电商平台推荐 | Recommended Polish Platforms

1. Allegro - "波兰版eBay"，市场占有率60%
1. Allegro - "Polish eBay" with 60% market share

2. OLX - 最大在线广告平台，40%波兰人使用
2. OLX - Largest classifieds platform, used by 40% Poles

3. Ceneo - 波兰最大比价购物平台
3. Ceneo - Poland's leading price comparison site

三、必备运营工具 | Essential Tools

• 多账号管理：AdsPower指纹浏览器
• Multi-account Management: AdsPower Anti-detect Browser

• 市场分析：Google Trends趋势工具
• Market Analysis: Google Trends

• 高效翻译：DeepL专业翻译软件
• Translation: DeepL Professional Translator

四、谷歌竞价推广申请指南 | Google Ads Application

天津地区企业可通过以下渠道申请：
Tianjin enterprises can apply through:

1. 谷歌官方代理商
• 天津全域SEO推广公司
• 联系电话：022-XXXXXXX
1. Google Premier Partners
• Tianjin Full-Scope SEO Agency
• Tel: 022-XXXXXXX

2. 直接开户
• 访问ads.google.com自助注册
2. Direct Application
• Register at ads.google.com

2025年波兰市场将保持8%的年增长率，提前布局的跨境卖家将获得先发优势！
The Polish market will maintain 8% annual growth in 2025 - early movers will gain first-mover advantage!