Google推广：手把手教您搭建高效搜索竞价广告
对于寻求品牌出海的机械类企业而言，Google推广，尤其是搜索广告系列，是快速获取海外询盘的核心渠道。虽然展示广告、视频广告等也是有效的辅助推广方式，但在预算有限的情况下，建议企业首先专注于搜索广告，待积累一定成效和预算后，再拓展其他广告网络。
For machinery companies aiming for global brand exposure, Google Ads, particularly Search Campaigns, are the core channel for quickly acquiring overseas inquiries. While display ads, video ads, etc., are effective supplementary channels, it is recommended that businesses first focus on search ads when the budget is limited, and then expand to other ad networks after achieving initial results and securing more budget.
Google广告怎么设置？其结构主要分为广告系列和广告组。设置时，广告系列层面需重点关注投放地理位置、语言、预算和出价策略；广告组层面则核心在于关键词选取与广告语制作。此外，善用附加信息能为广告增色，提升点击率。
How to set up Google Ads? The structure is primarily divided into Campaigns and Ad Groups. During setup, at the campaign level, focus on targeting locations, language, budget, and bidding strategy; at the ad group level, the core lies in keyword selection and ad copy creation. Furthermore, effectively using ad extensions can enhance your ads and improve click-through rates.
高效搭建广告的秘诀在于提前规划。建议制作一个包含广告系列名、广告组名、关键词、落地页网址、广告标题、广告描述的Excel表格。预先填充内容能使搭建过程事半功倍，并便于后续的账户优化与广告语迭代。
The secret to efficient ad setup lies in advance planning. It is recommended to create an Excel spreadsheet containing campaign name, ad group name, keywords, landing page URL, ad headlines, and ad descriptions. Pre-filling this information can make the setup process much more efficient and facilitate subsequent account optimization and ad copy iteration.
手把手搭建谷歌Ads搜索广告系列：
Step-by-Step Guide to Setting Up a Google Ads Search Campaign:
第一步：新建广告系列，选择“搜索”作为广告类型，并设定您的营销目标（如获取网站访问或询盘）。
Step 1: Create a New Campaign, select "Search" as the ad type, and define your marketing objective (e.g., website visits or lead generation).
第二步：选择投放网络。为确保预算精准用于搜索，请取消默认勾选的“搜索网络合作伙伴”和“展示广告网络”。
Step 2: Choose Networks. To ensure your budget is used precisely for search, deselect the default options for "Search Partners" and "Display Network".
第三步：设置地理位置与语言。初期可广泛定位（如“所有国家和地区”），后期再优化；语言则根据目标受众选择（如英语）。
Step 3: Set Locations & Languages. Initially, you can use broad targeting (e.g., "All countries and territories") and optimize later; select languages based on your target audience (e.g., English).
第四步：设定预算与出价。新手建议设置每日30-50元人民币的较低预算，出价策略选择“每次点击费用人工出价”，以便控制成本。
Step 4: Set Budget & Bidding. Beginners are advised to set a lower daily budget, such as 30-50 RMB, and choose "Manual CPC" as the bidding strategy to control costs.
第五步：创建广告组。为广告组命名，设置默认出价，并添加核心关键词。接着，撰写吸引人的广告标题与描述，并填入最终跳转的网址。
Step 5: Create Ad Groups. Name your ad group, set a default bid, and add core keywords. Then, write compelling headlines and descriptions, and enter the final destination URL.
第六步：添加附加信息。充分利用附加信息（如附加链接、宣传语），展示公司优势、促销信息或联系方式，提升广告吸引力与实用性。
Step 6: Add Extensions. Make full use of ad extensions (like sitelinks, callouts) to showcase company strengths, promotions, or contact information, enhancing the appeal and utility of your ads.
完成以上步骤后，检查并发布广告。成功的Google推广离不开持续的监控、数据分析与优化调整。
After completing the above steps, review and publish your ads. Successful Google Ads promotion relies on continuous monitoring, data analysis, and optimization.
若您需要专业的开户、代投服务或咨询，我们作为海外官方代理商，拥有多年品牌出海经验与各行业成功案例，可为您提供全方位支持。欢迎随时联系。
If you require professional account setup, managed services, or consultation, as an overseas official partner with years of experience in brand globalization and successful cases across various industries, we can provide comprehensive support. Feel free to contact us anytime.
