外贸业务如何通过谷歌SEO高效获客？亚马逊黑五网一狂卖10亿件商品背后的营销启示
外贸业务如何通过谷歌SEO高效获客？亚马逊黑五网一狂卖10亿件商品背后的营销启示
How to Find Customers for Foreign Trade Business with Good Google SEO? Amazon's Black Friday and Cyber Monday Sell 1 Billion Items
11月29日最新消息 - 在拉长促销战线后，2023年亚马逊"黑色星期五"和"网购星期一"再次刷新销售纪录。据官方数据显示，在为期11天的促销活动中，亚马逊全球售出超过10亿件商品，仅美国站第三方卖家就贡献了5亿件。
November 29 latest news - After extending the promotion period, Amazon's 2023 "Black Friday" and "Cyber Monday" have once again broken sales records. According to official data, during the 11-day promotion, Amazon sold over 1 billion items worldwide, with third-party sellers in the US alone contributing 500 million items.
今年黑五网一创造了亚马逊史上最高销售额，新增数百万Prime会员。通过Buy with Prime购买的商品数量较10月增长300%。亚马逊表示，相比去年，今年为消费者节省了70%的开支。Profitero独立分析显示，亚马逊在15个品类中的在线价格平均比其他零售商低16%。
This year's Black Friday and Cyber Monday achieved Amazon's highest sales ever, adding millions of new Prime members. Purchases through Buy with Prime increased by 300% compared to October. Amazon stated that compared to last year, consumers saved 70% this year. Independent analysis by Profitero shows Amazon's online prices were on average 16% lower than other retailers across 15 categories.
中国卖家表现亮眼：运动品牌Baleaf销售额同比增长110%；家居品牌Ekouaer增长140%；3D扫描仪品牌知象光电增长170%，其中B2B业务增长30%。亚马逊宣布将假日促销延长至12月24日，整个12月都将成为购物季。
Chinese sellers performed remarkably: Sports brand Baleaf saw a 110% year-over-year sales increase; homewear brand Ekouaer grew by 140%; 3D scanner brand Revopoint achieved 170% growth, including a 30% increase in B2B business. Amazon announced extending holiday promotions until December 24, making the entire December a shopping season.
亚马逊推出B2B商品机会功能助力卖家精准营销
Amazon Launches B2B Product Opportunity Feature for Precise Marketing
亚马逊最新上线"B2B商品机会"功能，帮助卖家精准定位B2B客户群体。该功能基于消费需求分析，结合购买趋势、新品请求和销售历史等数据，为卖家提供选品建议。
Amazon recently launched the "B2B Product Opportunity" feature to help sellers precisely target B2B customers. This feature provides product selection recommendations based on analysis of consumer demand, purchasing trends, new product requests, and sales history.
三大核心升级：
1. 用户界面优化：取消下载报告弹窗，支持批量下载
2. 建议算法升级：采用先进机器学习模型
3. 新增指标：包括"排名"和"B2B特价优惠价格"指标
Three major upgrades:
1. UI optimization: Removed report download pop-ups, supports batch downloading
2. Suggestion algorithm upgrade: Uses advanced machine learning models
3. New metrics: Including "Ranking" and "B2B Deal Price" metrics
这项免费工具帮助卖家获取市场数据和品类趋势，优化产品策略，触达更广人群。对于暂时落后的卖家，现在是调整策略、在后续促销中实现逆袭的最佳时机。
This free tool helps sellers obtain market data and category trends to optimize product strategies and reach broader audiences. For sellers currently lagging behind, now is the perfect time to adjust strategies and make a comeback in upcoming promotions.
