权威上海SEO推广公司解析：Shopify如何成为跨境电商流量第三极
近期Shopify的爆发式增长 | Shopify's Explosive Growth Recently
关于Shopify的报道最近已经有很多了，不过大多都是从它Q1和Q2财报的角度去分析。华尔街日报最近的文章《Shopify, Suddenly Worth $117 Billion, Is One of the Biggest Pandemic Winners》，提供了一些有价值的数据和信息。
There have been many reports about Shopify recently, but most of them analyze it from the perspective of its Q1 and Q2 financial reports. The recent Wall Street Journal article "Shopify, Suddenly Worth $117 Billion, Is One of the Biggest Pandemic Winners" provides some valuable data and information.
关键市场数据 | Key Market Data
1. 美国电子商务Q2的销售总额2000亿美金，同比涨幅37%。照此推断，美国2020年电商总盘子在8000亿美金左右。
1. The total sales of U.S. e-commerce in Q2 was $200 billion, a year-on-year increase of 37%. Based on this, the total U.S. e-commerce market in 2020 is estimated to be around $800 billion.
2.美国零售业还有36%的中小业主没有online platform，即没有网上销售能力。考虑到疫情带来的不确定性还会维持相当长一段时间，这些中小业主都急需线上化。
2. 36% of small and medium-sized retailers in the U.S. still do not have an online platform, meaning they lack online sales capabilities. Given that the uncertainty brought by the pandemic will persist for quite some time, these small and medium-sized businesses urgently need to go online.
Shopify的战略布局 | Shopify's Strategic Layout
3. Shopify接下来的策略是全力追逐Small business：How do we help small businesses。Shopify最新的Shop application，一个可以在所有Shopify独立站里搜索商品的新应用（where customers can search for products within the Shopify universe），可以被看成是美国电商流量入口的第三极。
3. Shopify's next strategy is to fully pursue small businesses: "How do we help small businesses." Shopify's latest Shop application, a new app where customers can search for products within the Shopify universe, can be regarded as the third pole of U.S. e-commerce traffic entry points.
目前美国电商流量第一极是Amazon.com的搜索入口，第二极是google shopping，第三极将会是Shopify。
Currently, the first pole of U.S. e-commerce traffic is Amazon.com's search entry, the second is Google Shopping, and the third will be Shopify.
Fulfilled by Shopify感觉也是呼之欲出，Forrest判断Shopify大概率会在仓储物流端发力，帮助中小零售企业解决商品存储和流动这个大问题。
Fulfilled by Shopify also seems imminent. Forrest predicts that Shopify is likely to focus on warehousing and logistics to help small and medium-sized retailers solve the major problem of product storage and flow.
跨境电商新机遇 | New Opportunities in Cross-border E-commerce
现在我们已经有了FBA和WFS(Walmart Fulfillment Services)，相信不久的将来，我们就会看到FBS。对于海外仓企业来说，这跟eBay Speedpak和Wishpost一样，既是机遇也是挑战。
We already have FBA and WFS (Walmart Fulfillment Services), and we believe that in the near future, we will see FBS. For overseas warehouse companies, this is both an opportunity and a challenge, just like eBay Speedpak and Wishpost.
4. 手工艺平台Etsy成为销售和购买口罩的top destination。仅4月份一个月，Etsy就增加了400万新用户。
4. The handmade platform Etsy has become a top destination for selling and purchasing masks. In April alone, Etsy added 4 million new users.
