谷歌留痕代发：优化谷歌购物广告提升跨境电商销售额的完整指南
跨境电商卖家们注意了！ 2021年随着Facebook和亚马逊政策收紧，谷歌购物广告已成为独立站引流的新宠。通过专业的谷歌留痕代发服务，能够更好地实施本文为您详细解析的最新政策下的谷歌购物广告投放策略。
Attention cross-border sellers! With Facebook and Amazon tightening policies in 2021, Google Shopping Ads have become the new favorite for driving traffic to independent websites. Through professional Google trace generation service, you can better implement the Google Shopping Ads strategies under the latest policies detailed in this article.
一、PMAX广告与购物广告的关系
1. The Relationship Between PMAX Ads and Shopping Ads
2021年下半年，谷歌推出了PMAX广告（效果最大化广告），整合了展示广告、发现广告、视频广告等多种广告类型。购物广告是PMAX广告中最重要的组成部分，而谷歌留痕代发服务能够帮助优化这些广告的展示效果。
In the second half of 2021, Google launched PMAX Ads (Performance Max Ads), integrating display ads, discovery ads, video ads and other ad types. Shopping Ads are the most important component of PMAX Ads, and Google trace generation service can help optimize the display effects of these ads.
二、标准购物广告(PLA)详解
2. In-depth Analysis of Standard Shopping Ads (PLA)
1. 展示位置： 购物广告占据搜索广告头部位置，直接展示产品图、价格等信息，比纯文字广告更具吸引力。专业的谷歌留痕代发能够确保广告在最佳位置展示。
1. Display Positions: Shopping Ads occupy the top position of search ads, directly displaying product images, prices and other information, making them more attractive than text-only ads. Professional Google trace generation service can ensure ads are displayed in optimal positions.
2. 广告形式： 标准购物广告(PLA)将产品按照属性要求上传至谷歌，批量展现给消费者。例如iPhone广告会展示具体型号、颜色、价格等信息。谷歌留痕代发服务能够优化这些展示形式。
2. Ad Formats: Standard Shopping Ads (PLA) upload products to Google according to attribute requirements and display them to consumers in batches. For example, iPhone ads will display specific models, colors, prices and other information. Google trace generation service can optimize these display formats.
三、创建购物广告的关键准备
3. Key Preparations for Creating Shopping Ads
Feed的重要性： Feed是产品属性信息的集合，包含ID、标题、描述、链接、图片、价格等关键信息。谷歌对Feed要求严格的原因，而谷歌留痕代发服务能够确保Feed质量达标。
Importance of Feed: Feed is a collection of product attribute information, including key information such as ID, title, description, link, image, price, etc. Reasons why Google has strict requirements for Feed, and Google trace generation service can ensure Feed quality meets standards.
四、购物广告投放步骤
4. Steps to Launch Shopping Ads
创建流程： 前提是Feed审核通过且GMC与Ads关联，选择国家和地区，设置广告系列和广告组，选择产品组及出价方式。通过谷歌留痕代发服务，可以更有效地完成这些步骤。
Creation Process: Prerequisite is Feed approved and GMC linked to Ads, select country/region, set up ad campaigns and ad groups, select product groups and bidding method. Through Google trace generation service, these steps can be completed more effectively.
优化建议： 购物广告非常稳定，是长期精品站点和品牌商家的理想选择。建议重点关注产品Feed质量、出价策略和数据分析。专业的谷歌留痕代发服务能够提供持续的优化支持。
Optimization Suggestions: Shopping Ads are very stable and are an ideal choice for long-term boutique sites and brand merchants. It is recommended to focus on product Feed quality, bidding strategy and data analysis. Professional Google trace generation service can provide continuous optimization support.
