揭秘外贸鞋低价之谜:从质检尾单到高仿产品的采购渠道分析
为什么谷歌会推广外贸采购软件广告?
Why Does Google Promote Foreign Trade Procurement Software Ads?
在当今数字化贸易时代,谷歌作为全球最大的搜索引擎平台,会基于用户搜索行为智能推送相关广告。当用户频繁搜索"外贸采购"、"批发商"等关键词时,谷歌算法会自动判定该用户具有采购需求,从而展示相关B2B平台或采购软件的广告。
In today's digital trade era, Google as the world's largest search engine platform intelligently displays relevant ads based on user search behavior. When users frequently search for keywords like "foreign trade procurement" or "wholesalers", Google's algorithm automatically identifies procurement needs and shows ads for relevant B2B platforms or procurement software.
海外鞋类产品价格低廉的深层原因
The Underlying Reasons for Low Prices of Overseas Footwear
外贸鞋类产品主要分为两大来源:
Foreign trade footwear products mainly come from two sources:
1. 质检尾单产品 - 这些是工厂完成外销订单后剩余的库存,或是因轻微质检问题被品牌商拒收的产品。专业贸易商会批量收购这类产品,以极低价格转售给批发商。虽然可能存在小瑕疵,但品质基本有保障。
1. Quality Control Remainders - These are leftover inventories after factories fulfill export orders, or products rejected by brands due to minor quality issues. Professional traders purchase these in bulk and resell to wholesalers at very low prices. While there may be minor defects, the quality is generally reliable.
2. 仿制产品 - 根据原版开模生产的不同等级仿制品。这类产品的价格和质量差异极大,取决于生产厂家的技术水平。高端仿品几乎可以以假乱真,而低端仿品则存在明显质量缺陷。
2. Replica Products - Different grade replicas produced based on original molds. The price and quality of such products vary significantly, depending on the manufacturer's technical level. High-end replicas can be almost indistinguishable from genuine products, while low-end replicas have obvious quality flaws.
