全网做外贸赚外快：谷歌竞价推广费用怎么算？这4个品牌的做法堪称营销教科书

全网做外贸赚外快：谷歌竞价推广费用怎么算？这4个品牌的做法堪称营销教科书

How to Calculate Google Ads Costs for Global Trade? 4 Brand Case Studies That Are Marketing Masterclasses

图片来源：图虫创意

Image Source: Tuchong Creative

本文将深入分析4个在TikTok上取得巨大营销成功的国际品牌案例，这些案例不仅适用于社交媒体营销，其方法论同样可以应用于谷歌竞价推广等数字营销领域。

This article analyzes 4 international brand cases that achieved great marketing success on TikTok. These cases are not only applicable to social media marketing, but their methodologies can also be applied to digital marketing areas like Google Ads.

1. 彪马 PUMA

彪马作为国际运动服装巨头，在TikTok营销中采用了品牌标签战略。每个帖子都会使用包含品牌名称的标签，如#PUMAfam、#PUMAfootball等。

PUMA, as a global sportswear giant, adopted a brand hashtag strategy in TikTok marketing. Every post uses brand-related hashtags like #PUMAfam and #PUMAfootball.

其中，#PUMAfootball标签视频累计获得1.59亿次浏览，通过足球明星穿着彪马球鞋的内容获得巨大曝光。#PUMAvault标签则用于品牌历史产品和新闻传播。

The #PUMAfootball hashtag has accumulated 159 million views, gaining huge exposure through content of football stars wearing PUMA shoes. The #PUMAvault hashtag is used for brand heritage products and news.

2. Chipotle

墨西哥快餐品牌Chipotle通过原生内容和幽默风格成功触达目标用户。一个简单的烤鸡产品视频在一周内就获得了420万次浏览。

Mexican fast-food brand Chipotle successfully reached target audiences through native content and humorous style. A simple grilled chicken product video gained 4.2 million views in just one week.

3. Elf Cosmetics

Elf Cosmetics在2020年发起#eyeslipsface挑战赛，通过改编热门歌曲和提供奖品激励用户创作内容。该标签视频累计获得90亿次观看。

Elf Cosmetics launched the #eyeslipsface challenge in 2020, encouraging user-generated content by adapting hit songs and offering prizes. Videos with this hashtag have accumulated 9 billion views.

4. Vineyard Vines

美国服装品牌Vineyard Vines巧妙结合热门趋势和情感共鸣，使用流行歌曲作为背景音乐，创造了大量用户互动。

American apparel brand Vineyard Vines skillfully combined trending topics with emotional resonance, using popular songs as background music to create massive user engagement.

SEO优化建议：这些案例展示了如何通过内容营销提升品牌曝光，同样的策略可以应用于谷歌广告投放。在设置广告系列时，要注重关键词选择、广告文案优化和落地页体验。

SEO Optimization Tip: These cases demonstrate how to increase brand exposure through content marketing. The same strategies can be applied to Google Ads. When setting up campaigns, focus on keyword selection, ad copy optimization and landing page experience.

（来源：跨境爱T哥）

(Source: Cross-border Love T Bro)