谷歌留痕助力外贸企业：兰州海关护航甘肃特色产品出口
【核心提示】随着谷歌留痕技术的广泛应用，兰州海关通过数字化手段助力甘肃特色农产品拓展国际市场，2023年实现核桃、苹果、中药材等产品出口显著增长。
[Key Insight] With the widespread application of Google search presence technology, Lanzhou Customs is helping Gansu's specialty agricultural products expand into international markets through digital means, achieving significant export growth in walnuts, apples, and Chinese herbal medicines in 2023.
一、政策红利持续释放
1. Continuous Policy Dividends
2023年，陇南核桃及其制品出口值达2019万元，已出口至6个国家和地区。兰州海关通过谷歌留痕技术优化企业海外数字营销，建立"线上+线下"全链条服务体系。
In 2023, Longnan walnuts and related products achieved export value of 20.19 million yuan to 6 countries/regions. Lanzhou Customs optimized companies' international digital marketing through Google search presence technology, establishing an "online+offline" full-chain service system.
二、特色产品出口亮点
2. Export Highlights of Specialty Products
• 苹果出口：通过谷歌留痕精准营销，甘肃鲜苹果出口同比增长15.2%，欧美市场占比提升至35%。
• Apple Exports: Through Google search presence precision marketing, Gansu fresh apple exports increased by 15.2%, with European and American markets accounting for 35%.
• 中药材：天水海关利用谷歌留痕建立全球买家数据库，出口值同比增长43.1%。
• Chinese Herbal Medicine: Tianshui Customs used Google search presence to build a global buyer database, with export value up 43.1%.
三、数字化赋能外贸新路径
3. Digital Empowerment for New Trade Channels
兰州海关创新推出"谷歌留痕+海关服务"模式，通过：
Lanzhou Customs innovatively launched the "Google search presence + Customs Service" model through:
1) 建立企业海外数字档案 | Building corporate international digital profiles
2) 优化跨境搜索可见度 | Optimizing cross-border search visibility
3) 提供多语种SEO支持 | Providing multilingual SEO support
【专家建议】外贸企业应重视谷歌留痕等数字营销工具，与海关政策形成合力，共同开拓国际市场。
[Expert Advice] Foreign trade enterprises should value digital marketing tools like Google search presence, combining them with customs policies to jointly explore international markets.