TikTok美国小店入驻全攻略：抢占1.4亿用户市场的终极指南
自2022年2月以来，TikTok Shop已陆续开通了印尼、英国、马来西亚、泰国、菲律宾、越南、新加坡和美国八个国家的市场。值得注意的是，仅印尼和美国支持本土注册，其他国家则同时支持本土和跨境两种注册方式。
Since February 2022, TikTok Shop has successively opened markets in Indonesia, UK, Malaysia, Thailand, Philippines, Vietnam, Singapore and the US. Notably, only Indonesia and the US support local registration, while other countries support both local and cross-border registration methods.
TikTok美国小店入驻要求
TikTok US Shop Registration Requirements
注册材料：
Registration Materials:
- 美区手机号+邮箱或已注册的TikTok账号
- US phone number + email or registered TikTok account
- 目前仅支持定向邀请入驻，需提供邀请码
- Currently only supports invitation-based registration, invitation code required
- 企业注册需提供美国公司注册文件，个人注册需提供美国护照或驾照
- Business registration requires US company documents, individual registration requires US passport or driver's license
据第三方数据显示，截至2022年7月，美国TikTok用户超过1.4亿，是TikTok用户数量最多的国家。TikTok的短视频和直播购物具有强娱乐属性的购物特点，完美契合美国Z世代消费者的购物习惯。
According to third-party data, as of July 2022, TikTok has over 140 million users in the US, making it the country with the largest TikTok user base. TikTok's short video and live shopping features with strong entertainment attributes perfectly match the shopping habits of American Gen Z consumers.
美国电商市场潜力
US E-commerce Market Potential
美国是全球在线零售领域最大的市场，根据Statista的数据，2021年美国零售电商收入达7677亿美元，预计到2023年将突破万亿美元大关。成熟的电商环境和巨大的消费潜力，使美国一直是众多电商平台的重要目标市场。
The US is the largest online retail market globally. According to Statista, US retail e-commerce revenue reached $767.7 billion in 2021, and is expected to surpass the $1 trillion mark by 2023. The mature e-commerce environment and huge consumption potential make the US a key target market for many e-commerce platforms.
TikTok美国电商发展历程
TikTok US E-commerce Development Timeline
- 2020年10月：与Shopify达成合作
- Oct 2020: Partnered with Shopify
- 2020年12月：与沃尔玛合作直播带货
- Dec 2020: Collaborated with Walmart for live commerce
- 2022年2月：英美融合车上线
- Feb 2022: Launched UK-US integrated shopping cart
- 2022年11月：美国本土小店正式上线
- Nov 2022: Officially launched US local shops
三种电商模式对比
Comparison of Three E-commerce Models
TikTok Storefront（独立站购买）：与Shopify合作的前端插件，客户点击后可跳转到独立站完成支付。
TikTok Storefront (Independent store purchase): Front-end plugin in partnership with Shopify, customers can jump to independent stores to complete payment.
英美融合车：美区客户可进入英国账号直播间购物。
UK-US Integrated Cart: US customers can shop in UK account live streams.
美国小店（TTS）：用户可直接在TikTok平台内完成购物闭环。
US Shop (TTS): Users can complete the entire shopping process within TikTok platform.
有消息称，TikTok电商计划在未来几个月于西班牙、爱尔兰和巴西市场开设小店。对于想要入局的商家来说，把握时机至关重要！
Reports suggest TikTok plans to open shops in Spain, Ireland and Brazil in coming months. For merchants wanting to enter, timing is crucial!
