第五届国际绿茶大会：峨眉山茶实现品牌国际化新突破
封面新闻记者 杜卓滨 | By Du Zhuobin, Cover News
6月27日，第五届国际（乐山）绿茶大会暨"峨眉山茶"产销对接会在四川峨眉山举行。本次大会标志着峨眉山茶在品牌形象、国际认可和发展战略三个方面实现了重要转变。
On June 27, the 5th International (Leshan) Green Tea Conference and "Emei Mountain Tea" Production and Marketing Matchmaking Conference was held in Emei Mountain, Sichuan. The conference marked important transformations of Emei Mountain Tea in brand image, international recognition and development strategy.
新形象：融合生态与人文的禅茶美学
New Image: Zen Tea Aesthetics Integrating Ecology and Culture
开幕式上发布了"峨眉山茶"公用品牌新形象。北京地标农业品牌管理中心主任何焰介绍，新logo由乐山首字母L和S演化而成，形似一杯俯视的清茶，中心一对佛手勾勒出茶芽形态，既体现茶叶在水中沉浮的禅意，又象征六大主体共创品牌共同体。
At the opening ceremony, the new image of "Emei Mountain Tea" public brand was released. He Yan, director of Beijing Geographical Indication Agricultural Brand Management Center, introduced that the new logo is evolved from the initials L and S of Leshan, resembling a cup of green tea viewed from above. A pair of Buddha hands in the center outline tea buds, reflecting both the Zen philosophy of tea floating in water and symbolizing six stakeholders jointly creating the brand community.
新名片：荣获"高山绿茶国际驰名品牌"称号
New Achievement: Awarded "Internationally Renowned High-Mountain Green Tea Brand"
大会授予"峨眉山茶"区域公用品牌"高山绿茶国际驰名品牌"称号。乐山市委书记马波表示，目前乐山茶园总面积140万亩，综合产值达320亿元，绿茶出口占全省50%，品牌价值49.2亿元。
The conference awarded "Emei Mountain Tea" regional public brand the title of "Internationally Renowned High-Mountain Green Tea Brand". Ma Bo, Secretary of Leshan Municipal Party Committee, stated that Leshan currently has 1.4 million mu of tea gardens with total output value reaching 32 billion yuan, accounting for 50% of Sichuan's green tea exports, and brand value of 4.92 billion yuan.
新方向：推动中国绿茶国际化发展
New Direction: Promoting Internationalization of Chinese Green Tea
在"国际绿茶合作发展"主旨演讲中，安徽农业大学教授宛晓春指出，中国绿茶产量已占世界30%，建议加强茶文化国际传播、科技合作和标准接轨。乐山市峨眉山茶品牌促进会会长蒋静伟提出拓展国际市场、严控品质、推广茶文化、加强国际合作四大策略。
At the keynote speech on "International Green Tea Cooperation and Development", Professor Wan Xiaochun from Anhui Agricultural University pointed out that Chinese green tea production accounts for 30% of the world's total, suggesting strengthening international promotion of tea culture, technological cooperation and standard alignment. Jiang Jingwei, president of Leshan Emei Mountain Tea Brand Promotion Association, proposed four strategies: expanding international market, strict quality control, promoting tea culture, and strengthening international cooperation.
国际签约：达成8900万元合作协议
International Agreements: Reaching 89 Million Yuan Cooperation Deals
会议期间，乐山市与东盟茶组织、澳大利亚茶叶协会签订国际推广协议，5家本地企业与中外企业签订8900余万元合作研发及购销协议，标志着峨眉山茶国际化迈出实质性步伐。
During the conference, Leshan signed international promotion agreements with ASEAN Tea Organization and Australian Tea Association, while 5 local enterprises signed R&D and purchase agreements worth over 89 million yuan with domestic and foreign companies, marking substantial progress in Emei Mountain Tea's internationalization.
