如何利用Google+为外贸网站引进流量？AdSense推广失败原因分析
为什么Google AdSense推广效果不佳？
Why does Google AdSense promotion perform poorly?
许多外贸网站使用Google AdSense进行推广时效果不理想，主要原因包括：
Many foreign trade websites find Google AdSense promotions ineffective due to:
- 目标受众定位不准确
- Inaccurate targeting of audience
- 广告内容与网站主题不匹配
- Mismatch between ad content and website theme
- 网站流量质量不高
- Low-quality website traffic
- 广告展示位置不佳
- Poor ad placement
Google+：外贸网站的流量金矿
Google+: A Goldmine for Foreign Trade Website Traffic
Google+作为谷歌旗下的SNS社交平台，集成了Gmail、Google搜索和Google个人资料，拥有巨大的流量潜力。对于外贸电商来说，这是一个不可忽视的流量来源。
As Google's SNS platform integrating Gmail, Google Search and Google Profiles, Google+ offers tremendous traffic potential that foreign trade e-commerce shouldn't overlook.
Google+营销四步走
Four Steps for Google+ Marketing
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完善个人资料
Complete Your Profile
创建吸引人的简介和选择合适的主图，图片应根据目标客户群体特征选择（年轻群体用潮流物品，家庭主妇用温馨家居等）。
Create compelling profiles and select appropriate cover images based on target audience characteristics (trendy items for youth, cozy home scenes for housewives, etc.).
-
发布优质内容
Publish Quality Content
发布能引发兴趣的帖子，可包含超链接。内容可以与产品直接相关，也可以发布明星八卦、奇闻异事等吸引点击的内容。
Post engaging content with hyperlinks, either product-related or celebrity gossip/odd news to attract clicks.
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掌握发布规律
Master Posting Rhythm
根据目标群体的上网时间发布，避免刷屏。使用热门标签增加曝光。
Post according to audience's online time, avoid spamming. Use trending hashtags for exposure.
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互动与扩展
Engagement and Expansion
稳定后可在同行帖子下评论推广；粉丝稳定后可创建新账号；利用分享按钮将内容扩散到Facebook、Twitter等平台。
Comment on peers' posts after stabilization; create new accounts after gaining followers; share content to Facebook/Twitter.
为什么选择Google+？
Why Choose Google+?
Google+仍处于发展上升期，平台流量红利明显。相比成熟的社交平台，这里的营销竞争较小，方法简单但效果显著，特别适合外贸电商开拓海外市场。
As a growing platform, Google+ offers clear traffic dividends. With less marketing competition than mature platforms, its simple yet effective methods are ideal for foreign trade e-commerce expanding overseas.
本文由IMCART编辑整理，转载请注明来源：http://www.imcart.com/article/4041.html
Edited by IMCART. Source: http://www.imcart.com/article/4041.html
