外贸网络营销最佳实践：谷歌商业推广与SEO优化指南
谷歌是否存在商业推广？
Does Google have business promotion?
谷歌作为全球最大的搜索引擎，确实存在商业推广服务——Google Ads。这是通过竞价排名的方式让企业广告出现在搜索结果顶部（标注"广告"字样）。但值得注意的是，谷歌同时保持着严格的算法来确保自然搜索结果（SEO排名）的公正性。
As the world's largest search engine, Google does offer business promotion services - Google Ads. This is a pay-per-click advertising system that displays business ads at the top of search results (marked as "Ads"). However, it's important to note that Google maintains strict algorithms to ensure the fairness of organic search results (SEO rankings).
什么是SEO？
What is SEO?
SEO（Search Engine Optimization），汉译为搜索引擎优化，是通过分析搜索引擎排名规律，优化网站使其在自然搜索结果中获得更高排名的技术。
SEO (Search Engine Optimization), translated as search engine optimization in Chinese, is the practice of improving websites to rank higher in organic search results by analyzing search engine ranking algorithms.
SEO的重要性
The Importance of SEO
1. 增加网站曝光量：优化后的网站在多个搜索引擎（百度、谷歌、雅虎等）都能获得更好排名
1. Increase website exposure: Optimized websites can achieve better rankings across multiple search engines (Baidu, Google, Yahoo, etc.)
2. 流量更精准：SEO吸引的是主动搜索的用户，转化率远高于被动广告
2. More targeted traffic: SEO attracts users who actively search, with much higher conversion rates than passive advertising
3. 稳定性强：SEO效果会随着关键词覆盖的增加而持续积累
3. Strong stability: SEO effectiveness accumulates continuously with increased keyword coverage
国内外主流搜索引擎
Major Search Engines Domestic and Abroad
中文市场：百度（主导地位）、搜狗、360、神马搜索（移动端）、有道、Bing
Chinese market: Baidu (dominant), Sogou, 360, Shenma Search (mobile), Youdao, Bing
国际市场：Google（全球市场份额超90%）、Bing、Yandex、Naver等
International market: Google (over 90% global market share), Bing, Yandex, Naver, etc.
外贸SEO建站建议
Foreign Trade SEO Website Building Suggestions
1. 优先优化Google排名，同时兼顾目标市场本地搜索引擎
1. Prioritize Google ranking optimization while also considering local search engines in target markets
2. 网站应支持多语言版本，特别注意关键词的本地化翻译
2. The website should support multiple languages, with special attention to localized keyword translation
3. 建立高质量的外链网络，特别是来自目标国家的高权威网站
3. Build a high-quality backlink network, especially from high-authority websites in target countries
