Google推广：如何避免跨境电商代运营陷阱？真实案例解析
作为一名经营小型纺织机械厂9年的企业主，我原本对Google推广充满期待，却没想到遭遇了跨境电商代运营的陷阱。今天分享我的亲身经历，希望能帮助更多企业主避开这些坑。
As a small textile machinery factory owner with 9 years of experience, I was initially full of expectations for Google advertising, but unexpectedly encountered a cross-border e-commerce agency operation trap. Today I share my personal experience, hoping to help more business owners avoid these pitfalls.
我的客户中有外贸公司，每年都会采购我们的产品出口到东南亚市场。这让我萌生了直接开拓海外市场的想法，但缺乏经验让我犹豫不决。就在这时，一家号称专业的Google推广公司联系了我。
Some of my clients are foreign trade companies that purchase our products annually for export to Southeast Asian markets. This made me consider directly exploring overseas markets, but lack of experience made me hesitant. Just then, a supposedly professional Google advertising company contacted me.
他们承诺"零基础帮扶开展外贸业务"，专业的说辞让我心动。在支付了5万元签约后，他们开始了网站建设、产品拍摄等工作。然而，当进入实际的Google推广阶段时，问题开始显现。
They promised "zero-based assistance in developing foreign trade business", and their professional pitch won me over. After paying 50,000 yuan to sign the contract, they started website construction and product photography. However, when it came to the actual Google advertising phase, problems began to emerge.
运营人员频繁建议我支付额外广告费购买流量，但效果微乎其微。更令人失望的是，对于关键的Google推广国家选择策略，他们始终含糊其辞，无法给出专业建议。
The operation staff frequently suggested I pay additional advertising fees to buy traffic, but the results were minimal. More disappointingly, regarding the crucial Google advertising country selection strategy, they were always vague and unable to provide professional advice.
经过一年的合作，投入了大量时间、精力和资金，最终收获的只有零星询价。直到咨询了专业的外贸管理朋友，我才意识到这完全是一个精心设计的Google推广骗局。
After one year of cooperation, having invested significant time, energy and funds, all I gained were sporadic inquiries. It wasn't until consulting a professional foreign trade management friend that I realized this was a carefully designed Google advertising scam.
重要提醒：选择Google推广服务时，一定要确认对方是否具备真正的跨境电商运营经验，特别是针对特定国家市场的专业能力。
Important reminder: When choosing Google advertising services, be sure to verify whether the provider has genuine cross-border e-commerce operation experience, especially professional capabilities for specific country markets.
我的教训告诉大家：不要被华丽的承诺迷惑，真正的Google推广需要专业的市场分析、精准的国家定位和持续的优化策略。
My lesson tells everyone: Don't be fooled by glamorous promises. Genuine Google advertising requires professional market analysis, precise country positioning, and continuous optimization strategies.
