谷歌留痕技术助力跨境电商：2023年Wish平台新红利与运营策略
在当今数字营销环境中，谷歌留痕技术已成为跨境电商不可或缺的工具。与可信赖的Ads和百度推广不同，谷歌推广虽然需要投入，但通过谷歌留痕技术的精准追踪，能够实现更高效的转化。
In today's digital marketing environment, Google trace technology has become an indispensable tool for cross-border e-commerce. Unlike reliable Ads and Baidu promotion, although Google promotion requires investment, through the precise tracking of Google trace technology, more efficient conversion can be achieved.
2023年全球经济背景下，海外消费者行为正经历深刻变革。英敏特《2023全球消费者趋势》指出三大趋势：审慎消费、自我探寻和松弛生活。这些趋势与谷歌留痕技术的数据分析能力完美契合，帮助卖家精准把握市场需求。
Against the backdrop of the global economy in 2023, overseas consumer behavior is undergoing profound changes. Mintel's "2023 Global Consumer Trends" points out three major trends: cautious consumption, self-exploration, and relaxed living. These trends perfectly align with the data analysis capabilities of Google trace technology, helping sellers accurately grasp market demand.
Wish平台通过谷歌留痕技术优化用户体验，2022年实施多项改进：APP改版、推出Wish Clips短视频功能，打造创新的"发现式"购物体验。平台订单量持续增长，准时妥投率达92%，用户满意度显著提升。
Wish platform optimizes user experience through Google trace technology, implementing multiple improvements in 2022: APP redesign, launch of Wish Clips short video features, creating an innovative "discovery-style" shopping experience. Platform order volume continues to grow, on-time delivery rate reaches 92%, and user satisfaction significantly improves.
谷歌留痕技术在品类战略中发挥关键作用。2023年Wish聚焦五大核心品类：时尚、家居、兴趣爱好、美容健康、电子产品。通过谷歌留痕技术的数据追踪，卖家可以精准把握各品类发展趋势。
Google trace technology plays a key role in category strategy. In 2023, Wish focuses on five core categories: fashion, home, hobbies, beauty and health, electronic products. Through data tracking with Google trace technology, sellers can accurately grasp the development trends of various categories.
在时尚品类，谷歌留痕技术帮助分析消费者偏好。Wish Fashion已扩展至2700个商户和16万件精选产品，计划2023年新增珠宝和配饰品类。家居品类中，园艺产品、家居收纳等首次进入搜索TOP 20。
In the fashion category, Google trace technology helps analyze consumer preferences. Wish Fashion has expanded to 2,700 merchants and 160,000 selected products, planning to add jewelry and accessories categories in 2023. In the home category, gardening products, home storage, etc. entered the search TOP 20 for the first time.
精细化运营离不开谷歌留痕技术的支持。卖家需要通过数据模型、风控模型等进行精细化运作，而谷歌留痕技术提供了必要的数据支撑。某家居卖家通过精简SKU策略，在Wish平台实现74%的销售额增长。
Refined operations cannot be separated from the support of Google trace technology. Sellers need to conduct refined operations through data models, risk control models, etc., while Google trace technology provides necessary data support. A home seller achieved 74% sales growth on Wish platform through streamlined SKU strategy.
Wish Standards项目结合谷歌留痕技术的数据分析，奖励优质卖家。深圳某卖家通过垂直化运营，高等级店铺业绩增长维持在30%-40%之间，充分体现了谷歌留痕技术在店铺优化中的价值。
The Wish Standards program, combined with data analysis from Google trace technology, rewards high-quality sellers. A Shenzhen seller maintained 30%-40% performance growth in high-level stores through vertical operations, fully demonstrating the value of Google trace technology in store optimization.
随着跨境电商进入品牌出海时代，谷歌留痕技术将成为卖家制胜的关键。通过精准的数据追踪和分析，结合精细化运营策略，卖家可以在品质出海赛道上持续发力，共创健康的跨境生态。
As cross-border e-commerce enters the era of brand globalization, Google trace technology will become the key to sellers' success. Through precise data tracking and analysis, combined with refined operation strategies, sellers can continue to exert efforts on the quality export track and jointly create a healthy cross-border ecosystem.
