海外SEO推广终极指南：从谷歌竞价到高效买量策略
中国开发者出海热潮 | The Boom of Chinese Developers Going Global
随着国内市场竞争日益激烈，越来越多的开发者选择出海发展。以游戏行业为例，去年中国游戏出海收入达180亿美元，同比增长16.59%，而国内增长率仅为7.57%。在版号限制、防沉迷政策、隐私保护和变现合规等多重挑战下，出海已成为开发者的必选项。
As domestic market competition intensifies, more developers are expanding overseas. The gaming industry exported $18 billion last year, with 16.59% YoY growth compared to just 7.57% domestically. Facing challenges like license restrictions and compliance issues, going global has become essential.
海外买量的三个阶段 | Three Stages of Overseas User Acquisition
1. 测试期(3-5天)：小范围测试，积累种子用户，关注留存率、转化成本和LTV等基础指标
2. 大推期：快速扩大用户规模，以安装量为优化目标
3. 成熟期：挖掘高价值用户，采用AEO(应用事件优化)策略
1. Testing Phase (3-5 days): Small-scale testing focusing on retention and LTV
2. Mass Promotion: Scale rapidly with installs as KPI
3. Maturity Phase: Target high-value users with AEO strategies
主要海外买量渠道 | Major Overseas User Acquisition Channels
• 头部媒体渠道：Google、Meta等
• 视频广告渠道：Mintegral、Applovin、Unity等
• Primary channels: Google, Meta
• Video networks: Mintegral, Applovin, Unity
专业建议 | Professional Advice
对于初次出海的开发者，建议：
1. 从小规模测试开始
2. 选择1-2个核心市场
3. 使用专业工具降低难度
4. 建立本地化团队
For first-time overseas expansion:
1. Start with small tests
2. Focus on 1-2 core markets
3. Leverage professional tools
4. Build localization teams
