重庆SEO优化专家解析：保健品出海营销策略与外贸谷歌推广趋势
全球保健品市场迎来爆发式增长 | BrandsFactory独家报道
Explosive Growth in Global Health Supplements Market | Exclusive Report by BrandsFactory
在中国SEO优化专家眼中，重庆外贸推广和谷歌SEO优化已成为保健品出海的关键成功因素。据最新数据显示，2024年1-6月海外保健品线上市场销售额达933.5亿元人民币（约128.21亿美元），同比增长20.2%。
From the perspective of Chinese SEO experts, Chongqing foreign trade promotion and Google SEO optimization have become key success factors for health supplements going global. Latest data shows that from January to June 2024, online sales of overseas health supplements reached 93.35 billion yuan (about $12.821 billion), a year-on-year increase of 20.2%.
一、TikTok Shop成为保健品出海新阵地
1. TikTok Shop Emerges as New Battleground for Health Supplements
2024年TikTok Shop美区上线后，保健品品类迎来爆发式增长。数据显示，Top4保健品店铺GMV占一级类目的39%。重庆SEO专家建议，品牌应重点关注达人营销和内容优化策略。
After TikTok Shop launched in the US in 2024, the health supplement category experienced explosive growth. Data shows that the GMV of the top 4 health supplement stores accounts for 39% of the primary category. Chongqing SEO experts recommend that brands focus on influencer marketing and content optimization strategies.
二、东南亚市场成为新蓝海
2. Southeast Asian Market Becomes New Blue Ocean
据《2024海外保健食品白皮书》显示，Shopee、Lazada平台保健食品类目2024年上半年销售额分别达43.8亿元和12.8亿元。重庆外贸推广专家指出，泰国、印尼、菲律宾是增长最快的市场。
According to the "2024 Overseas Health Food White Paper", the health food category on Shopee and Lazada platforms achieved sales of 4.38 billion yuan and 1.28 billion yuan respectively in the first half of 2024. Chongqing foreign trade promotion experts point out that Thailand, Indonesia, and the Philippines are the fastest-growing markets.
三、差异化产品策略是关键
3. Differentiated Product Strategy is Key
重庆SEO优化公司建议出海品牌重点关注：
Chongqing SEO optimization companies recommend that overseas brands focus on:
- 女性保健品市场（如益生菌产品）
- Women's health supplements (such as probiotic products)
- 宠物保健品（鱼油、益生菌等）
- Pet health supplements (fish oil, probiotics, etc.)
- 高客单价细分垂直品类
- High-price segment vertical categories
四、外贸谷歌推广策略建议
4. Foreign Trade Google Promotion Strategy Recommendations
重庆专业SEO团队提出以下优化建议：
Chongqing professional SEO teams propose the following optimization suggestions:
- 精准定位目标市场关键词（如"best health supplements for pets"）
- Accurately target market keywords (e.g., "best health supplements for pets")
- 优化产品着陆页的SEO元素（标题、描述、结构化数据）
- Optimize SEO elements of product landing pages (titles, descriptions, structured data)
- 建立高质量外链提升域名权威
- Build high-quality backlinks to enhance domain authority
结语：在竞争激烈的保健品出海赛道，重庆SEO优化专家建议品牌应结合TikTok内容营销和谷歌SEO优化双轨策略，同时关注细分市场的差异化需求。
Conclusion: In the fiercely competitive health supplements overseas market, Chongqing SEO experts recommend that brands adopt a dual-track strategy combining TikTok content marketing and Google SEO optimization, while paying attention to the differentiated needs of niche markets.
