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谷歌最新趋势报告：AI智能体、多模态AI、企业搜索将在2025年占据主导地位
Google's Latest Trend Report: AI Agents, Multimodal AI, and Enterprise Search to Dominate in 2025
根据Google Cloud日前发布的最新趋势报告，如果说2024年是AI科技的实验元年，那么2025年将真正成为企业全面推广AI的起步之年。
According to the latest trend report released by Google Cloud, while 2024 marked the experimental phase of AI technology, 2025 will truly become the starting year for enterprises to fully adopt AI.
值得注意的是，复杂的多模态AI将支持越来越多样的任务类别，AI智能体将被嵌入整个企业环境，内部搜索引擎则有望解锁关键的业务洞察见解。
Notably, sophisticated multimodal AI will support an increasingly diverse range of tasks, AI agents will be embedded throughout enterprise environments, and internal search engines are expected to unlock critical business insights.
有趣的是，谷歌此番使用到NotebookLM分析先前研究的数据，找出Google Trends当中增速最快的AI主题、并辅以第三方研究和洞察，最终确定了这些关键趋势。
Interestingly, Google utilized NotebookLM to analyze previous research data, identify the fastest-growing AI topics in Google Trends, and supplemented with third-party research and insights to ultimately determine these key trends.
企业将由聊天机器人转向多智能体系统
Enterprises Will Shift from Chatbots to Multi-Agent Systems
AI智能体可以自主（或者半自主）运作并执行多步骤流程。根据凯捷发布的数据，只有约10%的大型企业已经在使用AI智能体，但有82%的企业计划在未来三年之内将其纳入业务体系。
AI agents can operate autonomously (or semi-autonomously) and execute multi-step processes. According to data released by Capgemini, only about 10% of large enterprises are already using AI agents, but 82% plan to integrate them into their business systems within the next three years.
谷歌在报告中明确提及六种AI智能体类型：
Google explicitly mentioned six types of AI agents in the report:
- 负责理解用户需求、回答问题、解决问题并推荐产品及服务的客服智能体。
- Customer service agents responsible for understanding user needs, answering questions, solving problems, and recommending products and services.
- 帮助简化流程、管理重复任务、回答问题并处理编辑及翻译工作的员工智能体。
- Employee agents that help streamline processes, manage repetitive tasks, answer questions, and handle editing and translation work.
- 可以生成内容、图像及思维以支持设计、营销与写作项目等工作内容的创意智能体。
- Creative agents capable of generating content, images, and ideas to support design, marketing, and writing projects.
多模态AI将提供更多背景信息
Multimodal AI Will Provide More Contextual Information
2025年，全球多模态AI市场总规模预计将达到24亿美元，而到2037年底预计将增长至989亿美元。
In 2025, the global multimodal AI market is expected to reach $2.4 billion, and by the end of 2037, it is projected to grow to $98.9 billion.
多模态AI将把AI理解能力提升至新的水平，使得模型能够解读并处理一系列数据源——除了常见的文本之外，还包括图像、视频以及音频。
Multimodal AI will elevate AI understanding to new levels, enabling models to interpret and process a range of data sources—beyond common text, including images, videos, and audio.
我们终将释放企业搜索的力量
We Will Finally Unleash the Power of Enterprise Search
谷歌预测，企业搜索（由查询特定企业数据的内部搜索引擎提供支持）将通过AI变得更加直观。
Google predicts that enterprise search (supported by internal search engines that query specific corporate data) will become more intuitive through AI.
它将不再单纯基于关键字进行查询；相反，员工将能够使用图像、音频、视频以及对话提示词快速访问内部数据。
It will no longer rely solely on keyword-based queries; instead, employees will be able to use images, audio, video, and conversational prompts to quickly access internal data.
没错，在整个流程当中，AI智能体同样将发挥重要作用。
Indeed, AI agents will also play a crucial role throughout this process.
