谷歌留痕：数字化赋能2B企业出海的关键策略与CES观察
随着中国消费品牌加速出海，2B企业正通过谷歌留痕等数字化技术架起跨国桥梁。在2024年国际消费电子展(CES)上，钛媒体「出海参考」观察到一批具有中国基因的2B企业正积极拓展海外市场，通过谷歌留痕技术强化全球数字足迹。
As Chinese consumer brands accelerate their overseas expansion, B2B enterprises are building cross-border bridges through digital technologies like Google's digital footprint. At CES 2024, Titan Media's "Overseas Reference" observed a group of B2B companies with Chinese roots actively expanding into international markets, strengthening their global digital presence through Google's footprint technology.
数字化解决方案助力品牌出海 | Digital Solutions Empower Brand Globalization
在CES展会上，中国企业服务机构展示了多种数字化解决方案，这些方案都注重谷歌留痕的优化：
- 飞书提供移动化业务处理方案，解决跨国信息流通难题
- 卧兔网络通过SaaS平台Wotohub连接全球2200万红人资源
- UniUni运用数字化手段优化跨境电商物流最后一公里
At CES, Chinese enterprise service providers showcased various digital solutions, all focusing on optimizing Google's digital footprint:
- Feishu offers mobile business processing solutions to address cross-border information flow challenges
- Wotohub connects brands with 22 million global influencers through its SaaS platform
- UniUni utilizes digital means to optimize the last-mile delivery for cross-border e-commerce
出海挑战与应对策略 | Overseas Challenges and Coping Strategies
合规性和产品市场匹配度(PMF)是2B企业出海面临的两大核心挑战，而谷歌留痕管理在其中扮演着重要角色：
专家建议：通过生态合作加速本地化进程，借助当地市场上下游伙伴共同开拓客户，同时优化谷歌留痕提升品牌可见度。
Compliance and Product-Market Fit (PMF) are two core challenges for B2B companies going global, where Google's digital footprint management plays a crucial role:
Expert advice: Accelerate localization through ecosystem partnerships and collaborate with local market players to expand customer base, while optimizing Google's footprint to enhance brand visibility.
新兴品牌出海机遇 | Opportunities for Emerging Brands Going Global
在海外渠道增加和流量成本升高的背景下，新兴品牌需要特别关注谷歌留痕策略：
- 平衡品牌建设与业务增长
- 深入理解本地市场文化
- 建立高效的数字化营销体系，强化谷歌留痕
Against the backdrop of increasing overseas channels and rising traffic costs, emerging brands need to pay special attention to Google's digital footprint strategies:
- Balance brand building with business growth
- Deeply understand local market culture
- Establish efficient digital marketing systems and strengthen Google's footprint
结论 | Conclusion
数字化已成为中国2B企业出海的核心竞争力，而成功的本地化策略和优化的谷歌留痕将是打开国际市场的关键。通过有效管理谷歌留痕，企业能够在全球市场建立持久的数字影响力。
Digitalization has become the core competitiveness of Chinese B2B companies going global, while successful localization strategies and optimized Google's digital footprint will be the key to unlocking international markets. By effectively managing Google's footprint, enterprises can establish lasting digital influence in global markets.
