Facebook小组营销新功能：管理员可直接与广告主合作
Facebook持续优化小组功能，继五月份为管理员开设管理课程后，近日又推出了一项创新的营销工具，让小组管理员能够更直接地与广告主合作。
While continuing to optimize group features after offering management courses for admins in May, Facebook recently introduced an innovative marketing tool that allows group admins to collaborate more directly with advertisers.
这项新功能允许管理员在小组内发布带有"付费合作伙伴"标签的品牌内容。与现有的品牌内容工具类似，这些帖子会明确标注为广告内容，为小组成员提供透明度。
This new feature allows admins to publish branded content with a "Paid Partnership" label in groups. Similar to existing branded content tools, these posts are clearly marked as advertisements, providing transparency to group members.
对管理员的价值：
- 开辟新的收入来源
- 建立与品牌的正式合作流程
- 通过带货获得收益
Value for Admins:
对广告主的优势：
- 直接触达高度活跃的精准受众
- 通过小组讨论获取产品反馈
- 利用用户生成内容(UGC)提升品牌可信度
Benefits for Advertisers:
值得注意的是，这项功能目前仅适用于成员超过1000人的公开小组，且小组必须符合Facebook的获利资格标准，包括遵守平台规则和位于合格的国家/地区。
It's worth noting that this feature is currently only available to public groups with more than 1,000 members, and the groups must meet Facebook's monetization eligibility standards, including compliance with platform rules and being located in eligible countries/regions.
随着超过10亿用户活跃于Facebook小组，其中近半数用户表示他们加入了对其有重要意义的小组，这项新功能有望为品牌营销带来突破性的机会。
With over 1 billion users active in Facebook groups, nearly half of whom say they've joined groups that are meaningful to them, this new feature is expected to bring breakthrough opportunities for brand marketing.
来源：跨境屋 | Source: Cross-border House
