2024年中国宠物用品行业消费者行为洞察与市场趋势
2024年中国宠物用品行业消费者行为洞察与市场趋势
China Pet Supplies Industry Consumer Behavior Insights and Market Trends 2024
近年来，宠物逐渐成为人们重要的精神寄托。在供需端和资本的双重推动下，中国宠物经济产业迎来了快速发展期。
In recent years, pets have gradually become important emotional companions for people. Driven by both supply-demand dynamics and capital investment, China's pet economy industry has entered a period of rapid development.
根据iiMedia Research（艾媒咨询）最新数据显示：
• 2023年中国宠物用品市场规模达407亿元，同比增长10.3%
• 预计2025年市场规模将增长至484亿元
According to the latest data from iiMedia Research:
• China's pet supplies market reached 40.7 billion yuan in 2023, with a year-on-year growth of 10.3%
• The market size is expected to grow to 48.4 billion yuan by 2025
消费者购买偏好分析
Consumer Purchase Preference Analysis
2024年消费者购买类型分布：
• 79.04%选择宠物清洁护理用品
• 49.82%选择宠物服饰出行用品
• 42.83%选择宠物日用品
2024 consumer purchase type distribution:
• 79.04% choose pet cleaning and care products
• 49.82% choose pet clothing and travel accessories
• 42.83% choose pet daily necessities
购买频率与决策因素
Purchase Frequency and Decision Factors
每月购买频率：
• 47.24%消费者购买1-2次
• 47.61%购买3-4次
Monthly purchase frequency:
• 47.24% of consumers purchase 1-2 times
• 47.61% purchase 3-4 times
购买决策关键因素：
• 65.07%关注功能性
• 60.48%重视质量
• 54.41%考虑安全性
Key purchase decision factors:
• 65.07% focus on functionality
• 60.48% value quality
• 54.41% consider safety
市场发展建议
Market Development Suggestions
面对快速增长的市场，宠物用品企业应：
1. 加强产品创新与质量提升
2. 优化服务体验
3. 实施差异化品牌战略
4. 推动行业向专业化、精细化发展
To address the rapidly growing market, pet supplies companies should:
1. Enhance product innovation and quality improvement
2. Optimize service experience
3. Implement differentiated branding strategies
4. Promote professional and refined industry development
随着宠物家庭化趋势加深，消费者不仅关注基本需求，也越来越重视宠物的生活品质和娱乐体验，这将持续推动市场品类创新和升级。
As pets become more integrated into families, consumers are not only focusing on basic needs but also paying increasing attention to pets' quality of life and entertainment experiences, which will continue to drive market category innovation and upgrading.
