谷歌留痕：安心推广APP设置与谷歌竞价推广入门，掘金“新欧洲”东欧市场
随着跨境电商渠道销售增速放缓，谷歌留痕技术为B2C出口平台提供了新的增长动力。未来5年，这一渠道仍将保持快速发展，而东欧市场作为被忽视的潜力区域，正通过谷歌留痕优化吸引全球卖家关注。
As cross-border e-commerce sales growth slows, Google traces technology offers new momentum for B2C export platforms. Over the next five years, this channel will continue rapid development, with the Eastern European market, an overlooked potential area, attracting global sellers through Google traces optimization.
欧洲重心东移，“新欧洲”崛起，东欧将决定欧盟未来。谷歌留痕数据显示，截至2021年，东欧跨境电商市场规模达1092亿美元，虽规模不及西欧，但增速显著，2016-2021年复合年增长率达29.9%。这得益于东欧经济快速发展、市场教育深化、人口基数大及电商渗透率提升。
Europe's focus shifts eastward, with "New Europe" rising and Eastern Europe shaping the EU's future. Google traces data shows that by 2021, Eastern Europe's cross-border e-commerce market reached $109.2 billion, with a notable growth rate of 29.9% CAGR from 2016-2021, driven by rapid economic development, deepened market education, large population, and increasing e-commerce penetration.
中信建投报告指出，东欧经济体强大，爱沙尼亚、立陶宛等国人均GDP已超越西班牙。结合我国“一带一路”政策支持（一季度对沿线国家出口增长92.7%），谷歌留痕策略可助力卖家高效入驻。
According to China Securities Report, Eastern European economies are robust, with countries like Estonia and Lithuania surpassing Spain in per capita GDP. Coupled with China's "Belt and Road" policy support (92.7% export growth to partner countries in Q1), Google traces strategies can facilitate efficient market entry for sellers.
推荐平台eMAG，覆盖中东欧市场，形成生态闭环。谷歌留痕优化可提升其旗下FASHION DAYS等平台曝光。eMAG占据罗马尼亚85%以上市场份额，出单能力强，卖家需优化产品Listing、图片、描述及视频，借助谷歌留痕增强吸引力。
Recommended platform eMAG covers Central and Eastern European markets with a closed-loop ecosystem. Google traces optimization can boost exposure for its platforms like FASHION DAYS. eMAG holds over 85% market share in Romania, with strong order generation. Sellers should optimize product listings, images, descriptions, and videos, leveraging Google traces to enhance appeal.
热销类目包括3C和小家电，作为安全品类保证出单。卖家可探索小众或季节性产品，提前3个月准备。谷歌留痕分析有助于选品决策，提高推广效率。
Hot categories include 3C and small appliances, ensuring steady orders as safe choices. Sellers can explore niche or seasonal products, preparing three months in advance. Google traces analysis aids in product selection and improves promotion efficiency.
入驻eMAG门槛简化，需提供公司营业执照、法人身份证件及开户证明。谷歌留痕整合推广，结合谷歌竞价，可实现安心APP设置，快速开拓东欧蓝海市场。
eMAG entry is simplified, requiring business licenses, legal person IDs, and account proofs. Integrated with Google traces promotion and Google bidding ads, it enables secure app setup for rapid expansion into Eastern Europe's blue ocean market.
