普洱茶行业20年发展历程与市场现状深度分析
一、普洱茶在茶行业中的类别
1. Classification of Pu-erh Tea in Tea Industry
2000年左右,普洱茶还是如今的普洱茶,产品和标准直到2003年才有地方普洱茶标准。普洱茶分紧压茶和散茶。原料品种和产地范围有了一定限制。
Around 2000, Pu-erh tea was still in its early development stage. It wasn't until 2003 that local standards were established. Pu-erh tea is divided into compressed tea and loose tea, with certain restrictions on raw material varieties and production areas.
2006年分生茶和熟茶。2008年普洱茶国标出来把普洱茶归入了黑茶类。至今,普洱茶还是黑茶类下的一种茶。普洱茶是一个在符合相应条件下长期保存的特殊茶。
In 2006, it was further classified into raw tea and ripe tea. The 2008 national standard categorized Pu-erh as a type of dark tea. To this day, it remains a unique tea that can be preserved for long periods under proper conditions.
二、普洱茶市场中的主要角色
2. Key Players in Pu-erh Tea Market
云南普洱茶市场中的主要角色——茶商,从云南普洱茶开始出口销售之后,直到2000年左右,香港、台湾、日本、韩国、法国、马来西亚等等地区和国家是主要定制销售区。
The main players in Yunnan's Pu-erh tea market are tea merchants. From the beginning of export sales until around 2000, Hong Kong, Taiwan, Japan, South Korea, France, and Malaysia were the primary markets.
2003年之后,私人可以建茶厂,并且普洱茶的主销区从出口到了广东市场。广东一部分茶商也开始不断销售和囤积品牌普洱茶。
After 2003, private tea factories were permitted, and the main sales region shifted from export to Guangdong market. Some Guangdong merchants began actively selling and hoarding branded Pu-erh tea.
三、当前市场状况
3. Current Market Situation
2021年以来,普洱茶正经历着大环境影响下的滞胀。流通品牌普洱茶只要你价格够低,有人收货。但价格压得很低。
Since 2021, Pu-erh tea has been experiencing stagflation due to macroeconomic factors. Branded Pu-erh tea can find buyers if the price is low enough, but the prices are being severely depressed.
很多茶商手上并不缺少普洱茶,缺少的是能增值和快速变现赚钱的普洱茶。普洱茶能赚钱也能亏钱。
Many merchants aren't short of Pu-erh tea inventory - what they lack is tea that can appreciate in value or be quickly liquidated for profit. Pu-erh tea can generate profits but also lead to losses.
