安心的新手跨境电商入驻平台：为什么不能直接使用谷歌推广？
对于刚进入跨境电商领域的新手来说，选择合适的入驻平台和推广渠道至关重要。很多人会问："为什么不能直接使用谷歌推广？" 这主要涉及平台政策、支付方式和目标受众匹配度等多方面因素。
For beginners entering the cross-border e-commerce field, choosing the right platform and promotion channels is crucial. Many people ask: "Why can't you directly use Google Ads?" This mainly involves platform policies, payment methods, target audience matching and other factors.
谷歌"Create"内容平台：高品质原创内容的新选择
Google's "Create" Platform: A New Option for High-Quality Original Content
继谷歌决定将Google+转型为兴趣小组和社区平台后，该公司现在全力推广新成立的"Create"网站（标志为"Crea+e"）。这个平台旨在汇聚各种话题的原创观点和内容。
After Google decided to reposition Google+ as an interest group and community platform, the company is now fully promoting the newly established "Create" website (logo as "Crea+e"). This platform aims to gather original perspectives and content on various topics.
那些每周都能提供高质量内容的Google+收藏集有资格成为Create项目的一部分。在Create平台上，用户同样可以使用Google+ Collections功能，与志同道合的人分享特定信息。
Google+ Collections that can provide high-quality content weekly are eligible to be part of the Create project. On the Create platform, users can also use the Google+ Collections feature to share specific information with like-minded people.
收藏集(Collections)与Create平台的区别
The Difference Between Collections and Create Platform
收藏集对所有人开放，而Create则专门针对内容创作者。举例来说：
Collections are open to everyone, while Create is specifically for content creators. For example:
- 参加车展并上传经典肌肉车照片 → 这是一个收藏集
- Attending a car show and uploading photos of classic muscle cars → This is a Collection
- 记录重建雪佛兰科尔维特的全过程 → 作为高质量内容，有资格出现在Create平台
- Documenting the entire process of rebuilding a Chevrolet Corvette → As high-quality content, it qualifies to appear on the Create platform
对于跨境电商卖家来说，了解这些平台特性可以帮助制定更有效的内容营销策略，虽然它们不能直接替代电商推广，但可以作为品牌建设的补充渠道。
For cross-border e-commerce sellers, understanding these platform characteristics can help develop more effective content marketing strategies. Although they cannot directly replace e-commerce promotion, they can serve as supplementary channels for brand building.
