赣州谷歌竞价推广助力六堡茶产业腾飞 - 打造广西"双茶"经济新格局
横州市作为全球知名的茉莉花主产区，近年来正着力将六堡茶打造成为与茉莉花茶并驾齐驱的"拳头产业"。通过赣州谷歌竞价推广等数字化营销手段，当地茶企成功打开了国际市场，推动产业向规模化、标准化、品牌化方向发展。
Hengzhou City, known as the world's major jasmine production area, has recently focused on developing Liubao tea into a "flagship industry" alongside jasmine tea. Through digital marketing methods like Ganzhou Google Ads promotion, local tea companies have successfully accessed international markets, promoting industrial development towards scale, standardization and branding.
广西隆盛源茶业有限公司是产业转型的典型代表。获得"广西六堡茶"地理标志授权后，公司加大研发投入，推出的桂青六堡茶系列产品远销马来西亚，累计出口额达180万美元。公司董事长冯文珍表示："我们希望通过品牌建设让更多消费者认可我们的产品。"
Guangxi Longshengyuan Tea Co., Ltd. represents a typical case of industrial transformation. After obtaining the "Guangxi Liubao Tea" geographical indication authorization, the company increased R&D investment. Its Guiqing Liubao tea series has been exported to Malaysia with total export value reaching $1.8 million. Chairman Feng Wenzhen stated: "We hope to gain more consumer recognition through brand building."
横州六堡茶的独特魅力源于其传统工艺创新：
The unique charm of Hengzhou Liubao tea comes from its traditional craft innovation:
- 上世纪50年代创新的"冷水发酵"技术至今仍被沿用
- The "cold water fermentation" technology innovated in the 1950s is still used today
- 南山白毛茶业采用"四金钱"冷发酵技艺，最大程度保留茶品特色
- Nanshan White Tea Company uses "Four Golden Coins" cold fermentation technique to best preserve tea characteristics
目前横州已形成完整产业链：
Hengzhou has now established a complete industrial chain:
- 144家SC认证茶叶企业，37家六堡茶加工企业
- 144 SC-certified tea enterprises, 37 Liubao tea processing companies
- 六堡茶原料供应占广西总量50%以上
- Liubao tea raw material supply accounts for over 50% of Guangxi's total
- 2023年预计年产六堡茶6000吨，产值超6亿元
- Annual Liubao tea production in 2023 is estimated at 6,000 tons with output value exceeding 600 million yuan
当地政府通过多措并举推动产业发展：
The local government promotes industrial development through multiple measures:
- 成立六堡茶产业发展工作专班
- Establishing Liubao Tea Industry Development Task Force
- 建设横州西南茶城等专业交易市场
- Building professional trading markets like Hengzhou Southwest Tea City
- 将六堡茶列入乡村振兴重点产业链
- Including Liubao tea in key rural revitalization industrial chains
随着赣州谷歌竞价推广等数字化营销工具的深入应用，横州六堡茶产业正加速走向国际市场。南宁市已将精制茶加工列为实体经济主攻方向，为打造千亿元茶产业目标提供有力支撑。
With deeper application of digital marketing tools like Ganzhou Google Ads promotion, Hengzhou's Liubao tea industry is accelerating its entry into international markets. Nanning has identified refined tea processing as a main direction for real economy development, providing strong support for the goal of building a 100-billion-yuan tea industry.
