Google推广助力企业出海：香港出口增长预期上调至11%的启示
香港贸易发展局最新数据显示，2024年香港出口增长预期从原先的4-6%大幅上调至9-11%。这一调整主要基于电子产品订单激增和出口商信心增强两大因素。Google推广正成为企业把握这一增长机遇的关键工具。
According to the latest data from the Hong Kong Trade Development Council, Hong Kong's export growth forecast for 2024 has been significantly revised upward from the original 4-6% to 9-11%. This adjustment is primarily due to two factors: a surge in electronics orders and increased exporter confidence. Google Advertising is becoming a crucial tool for businesses to seize this growth opportunity.
为什么大企业选择Google推广？ | Why Do Large Enterprises Choose Google Advertising?
2024年前五个月，香港出口同比增长12.5%，其中电子产品占比高达70%。通过Google推广的精准投放，企业可以更高效地触达中国内地和东盟市场的目标客户。
In the first five months of 2024, Hong Kong's exports grew by 12.5% year-on-year, with electronics accounting for as much as 70%. Through precise targeting with Google Advertising, businesses can more effectively reach target customers in mainland China and ASEAN markets.
Google推广如何提升出口信心？ | How Does Google Advertising Boost Export Confidence?
第二季度出口信心指数显示：
• 现状指数上升12点至51.6
• 预期指数升至54.3
73%出口商预计未来12个月利润率将保持或增长。Google推广通过数据驱动的营销策略，帮助企业建立稳定的海外销售渠道。
The second quarter export confidence index shows:
• Current situation index rose 12 points to 51.6
• Expectation index rose to 54.3
73% of exporters expect profit margins to remain stable or increase in the next 12 months. Google Advertising helps businesses establish stable overseas sales channels through data-driven marketing strategies.
Google推广的最佳市场选择 | Best Market Choices for Google Advertising
最被看好的市场：
1. 中国内地（现状指数60.5）
2. 美国
3. 欧盟/东盟
Google推广支持多语言、多地区的精准投放，是企业拓展这些高潜力市场的理想选择。
Most promising markets:
1. Mainland China (current index 60.5)
2. United States
3. EU/ASEAN
Google Advertising supports precise targeting in multiple languages and regions, making it an ideal choice for businesses to expand into these high-potential markets.
Google推广应对挑战的解决方案 | Google Advertising Solutions for Challenges
主要挑战：
• 运输成本上升
• 资金成本高企
• 汇率波动
Google推广的智能出价和转化跟踪功能，可帮助企业优化营销ROI，应对成本压力。
Main challenges:
• Rising transportation costs
• High capital costs
• Exchange rate fluctuations
Google Advertising's smart bidding and conversion tracking features help businesses optimize marketing ROI and cope with cost pressures.
香港贸发局研究总监范婉儿表示："香港上半年出口表现超出预期，我们有理由相信这种积极趋势将持续至下半年甚至更长时间。"对于希望把握这一机遇的企业，Google推广提供了最有效的数字营销解决方案。
Doris Fung, HKTDC Director of Research, stated: "Hong Kong's export performance in the first half of the year exceeded expectations, and we have good reason to believe this positive trend will continue into the second half of the year and beyond." For businesses looking to seize this opportunity, Google Advertising provides the most effective digital marketing solution.
