十年SEO专家揭秘：B端企业如何通过谷歌收录优化做好谷歌推广与百度SEO
为什么B端企业需要做谷歌推广？ Why B2B Companies Need Google Ads? 对于B端企业而言，谷歌推广是开拓国际市场的重要渠道。作为全球最大的搜索引擎，谷歌覆盖了92%的海外搜索市场。 For B2B companies, Google Ads is a crucial channel for international expansion. As the world's largest search engine, Google covers 92% of the global search market. 谷歌推广三大核心优势： Three Core Advantages of Google Ads: 精准触达目标客户 - 通过关键词定位、受众定向等功能找到潜在客户 Precisely reach target customers - Find potential clients through keyword targeting and audience segmentation 建立品牌国际形象 - 在全球市场提升品牌知名度和可信度 Build international brand image - Enhance brand awareness and credibility in global markets 获得高质量询盘 - B2B客户通常通过搜索寻找供应商 Generate high-quality leads - B2B clients often search for suppliers online 百度推广新手0基础指南 Beginner's Guide to Baidu Promotion 对于刚接触网络推广的新手，建议从百度SEO开始： For beginners in online promotion, we recommend starting with Baidu SEO: 选择垂直领域 - 不要贪大求全，专注一个细分市场 Choose a niche - Don't try to cover everything, focus on a specific market segment 研究关键词 - 分析行业热门搜索词和竞争对手排名 Research keywords - Analyze industry search terms and competitor rankings 内容为王 - 创作高质量、原创的内容 Content is king - Create high-quality, original content 多平台布局 - 不仅限于网站，包括知乎、贴吧等平台 Multi-platform strategy - Not limited to websites, include platforms like Zhihu and Tieba 新手常见SEO误区： Common SEO Mistakes: 误区/Mistakes 正确做法/Correct Approach 认为SEO就是网站优化 SEO包含内容、外链、用户体验等多维度 Thinking SEO is just website optimization SEO includes content, backlinks, user experience and more 一开始就投入大量资金做竞价 先做好SEO基础再考虑付费推广 Investing heavily in paid ads at the beginning Build SEO foundation before paid promotion 流量获取三大黄金渠道： Three Golden Traffic Channels: 1. 搜索流量 - 百度、谷歌等搜索引擎 1. Search traffic - Baidu, Google and other search engines 2. 信息流广告 - 抖音、快手等平台 2. Information flow ads - Douyin, Kuaishou and other platforms 3. 垂直平台 - 行业论坛、专业社区 3. Vertical platforms - Industry forums, professional communities