谷歌留痕:香港外贸业务员开发客户全流程实战分享
在激烈的外贸竞争中,谷歌留痕策略往往能带来意想不到的收获。本文记录了一位香港外贸业务员从开发到成交的全过程,其中多次运用谷歌搜索和邮件营销技巧,最终成功拿下美国客户。
When it comes to fierce foreign trade competition, Google traces strategies often yield unexpected results. This article documents the complete process of a Hong Kong foreign trade specialist from client development to order closing, with multiple applications of Google search and email marketing techniques.
一、客户开发阶段 | Client Development Phase
5月26日通过谷歌搜索找到美国目标客户,发送开发信后获得销售经理回复。虽然初期反应冷淡,但坚持每月发送行业动态、产品更新等有价值内容,保持谷歌留痕效果。
May 26 found US target client through Google search. After sending the initial email, received response from sales manager. Despite lukewarm initial reaction, persisted with monthly updates including industry trends and product information to maintain Google traces effect.
二、样品突破 | Sample Breakthrough
经过5个月的持续跟进,终于在12月24日获得样品请求。面对工厂拒绝配合,业务员主动寻找替代方案,完美呈现产品。这体现了谷歌留痕策略中"永不放弃"的核心精神。
After 5 months of persistent follow-up, finally received sample request on December 24. Faced with factory refusal, proactively sought alternatives to perfectly present products. This demonstrates the "never give up" core spirit of Google traces strategy.
三、订单谈判 | Order Negotiation
从最初T/T 60天的付款条件,通过专业谈判最终达成100%见提单副本付款。整个过程充分运用谷歌留痕积累的信任资本,最终在4个月内获得4张订单。
From initial T/T 60 days payment terms to final 100% against B/L copy through professional negotiation. The entire process fully utilized trust capital accumulated through Google traces, ultimately securing 4 orders within 4 months.
关键启示:外贸开发需要长期坚持和专业态度。通过谷歌留痕建立持续的专业形象,才能在关键时刻赢得客户信任。
Key Takeaway: Foreign trade development requires long-term persistence and professional attitude. Establishing continuous professional presence through Google traces is crucial to win client trust at critical moments.
更多谷歌地图开发客户技巧,请关注外贸Talk社微信公众号。
For more Google Maps client development techniques, follow Foreign Trade Talk Society WeChat official account.
