跨境电商跑出"加速度"：海外仓建设培育外贸新优势

跨境电商跑出"加速度"：海外仓建设培育外贸新优势

Cross-border E-commerce Accelerates: Overseas Warehouses Cultivate New Competitive Advantages

随着数字技术的快速发展，跨境电商在技术、模式、供应链等方面形成了全新业态，成为拉动外贸增长的重要新动能。过去5年间，中国跨境电商贸易规模增长超过10倍。商务部数据显示，2024年一季度，我国跨境电商进出口达5776亿元，同比增长9.6%，其中出口4480亿元，增长14%。

With the rapid development of digital technology, cross-border e-commerce has formed new business formats in technology, models, and supply chains, becoming an important new driver for foreign trade growth. Over the past five years, China's cross-border e-commerce trade volume has grown more than tenfold. According to Ministry of Commerce data, in the first quarter of 2024, China's cross-border e-commerce imports and exports reached 577.6 billion yuan, a year-on-year increase of 9.6%, with exports accounting for 448 billion yuan, up 14%.

在此背景下，越来越多的外贸企业开始在海外设立仓储设施，拉近与海外客户的距离。以辽宁兴城斯达威泳装产业园为例，电商物流车往来穿梭，款式新颖的泳装即将发往全球市场。

Against this backdrop, more and more foreign trade companies are establishing overseas warehousing facilities to get closer to international customers. Taking Xingcheng Starway Swimwear Industrial Park in Liaoning as an example, e-commerce logistics vehicles shuttle back and forth, delivering stylish new swimwear to global markets.

斯达威公司董事长张东元分享了企业转型历程："早年我们为国外的品牌代工做加工贸易，客户提供原材料，我们加工后再出口。后来有了自己的品牌，开始做跨境电商B2C业务。而现在跨境电商B2B新业态的出现，让我们可以通过'线上营销+线下海外仓建立'的模式延展在全球的布局。"

Zhang Dongyuan, Chairman of Starway Company, shared the company's transformation journey: "In the early years, we did processing trade for foreign brands, where clients provided raw materials and we processed them for export. Later, we developed our own brand and started cross-border B2C e-commerce business. Now, the emergence of the new B2B cross-border e-commerce model allows us to expand our global footprint through the 'online marketing + offline overseas warehouse establishment' model."

海外仓的三大核心优势：
1. 扩大客户来源，实时掌握市场需求
2. 提升物流效率，缩短交货时间
3. 降低经营成本，增强市场竞争力

Three core advantages of overseas warehouses:
1. Expand customer base and grasp market demand in real time
2. Improve logistics efficiency and shorten delivery time
3. Reduce operating costs and enhance market competitiveness

2024年政府工作报告明确提出要促进跨境电商等新业态健康发展，优化海外仓布局。5月下旬，国务院常务会议审议通过了《关于拓展跨境电商出口推进海外仓建设的意见》，提出要培育跨境电商经营主体，加强跨境电商人才培养。

The 2024 Government Work Report clearly proposed to promote the healthy development of new business formats such as cross-border e-commerce and optimize the layout of overseas warehouses. In late May, the State Council executive meeting reviewed and approved the "Opinions on Expanding Cross-border E-commerce Exports and Promoting Overseas Warehouse Construction", proposing to cultivate cross-border e-commerce business entities and strengthen talent training.

跨境电商发展现状数据：
• 全国跨境电商主体超12万家
• 跨境电商产业园区超1000个
• 建设海外仓超2500个，面积超3000万平方米

Current status of cross-border e-commerce development:
• Over 120,000 cross-border e-commerce entities nationwide
• More than 1,000 cross-border e-commerce industrial parks
• Over 2,500 overseas warehouses built, covering more than 30 million square meters

无锡海关副关长沙锦锋表示："海外仓不单是在海外建仓库，而是一种集报关清关、尾程配送、售后服务、商品展示等功能于一体的仓储模式，更是对现有的跨境物流运输方案进行优化整合。"

Sha Jinfeng, Deputy Director of Wuxi Customs, stated: "Overseas warehouses are not just about building warehouses abroad, but a storage model that integrates functions such as customs clearance, last-mile delivery, after-sales service, and product display, and is also an optimization and integration of existing cross-border logistics solutions."

截至目前，中国已与31个国家建立了双边电商合作机制。随着海外仓的发展，越来越多质优价美的中国商品将得以便捷地配送到海外消费者手中，同时将进一步巩固中国在全球供应链和跨境贸易网络中的位置，激发外贸新动能。

To date, China has established bilateral e-commerce cooperation mechanisms with 31 countries. With the development of overseas warehouses, more high-quality and affordable Chinese products will be conveniently delivered to overseas consumers, while further consolidating China's position in the global supply chain and cross-border trade network, stimulating new momentum for foreign trade.