超牛的进出口：谷歌竞价推广价值解析与华中企业出海战略
全球最大搜索引擎落子长沙 | Google's Strategic Move to Changsha
2023年11月27日，由长沙市政府与谷歌广告（上海）有限公司联合推动的Google AdWords体验中心在湖南艾瓦特网络科技有限公司正式揭牌。这是谷歌在华中地区设立的首个官方体验中心，标志着中部地区企业跨境出海进入数字化营销新时代。
On November 27, 2023, the Google AdWords Experience Center, jointly promoted by the Changsha Municipal Government and Google Ads (Shanghai) Co., Ltd., was officially inaugurated at Hunan Aiwat Network Technology Co., Ltd. This marks Google's first official experience center in Central China, ushering in a new era of digital marketing for regional cross-border expansion.
政企协同打造出海新引擎 | Public-Private Partnership for Global Expansion
长沙市副市长廖健在启动仪式上强调："谷歌与艾瓦特的战略合作，将充分发挥谷歌在全球数字营销领域的技术优势与艾瓦特在本地化服务方面的专业经验，为长沙'互联网+'战略注入新动能。"
Changsha Vice Mayor Liao Jian stated at the launch ceremony: "The strategic cooperation between Google and Aiwat will fully leverage Google's technological advantages in global digital marketing and Aiwat's professional expertise in localized services, injecting new momentum into Changsha's 'Internet+' strategy."
三大核心价值赋能企业 | Three Core Value Propositions
艾瓦特总经理张礼垚指出体验中心将为企业提供：
1. 精准投放系统：基于Google Ads的智能算法实现高效转化
2. 成本控制方案：避免传统外贸的盲目营销损耗
3. 全球渠道网络：覆盖200+国家地区的营销通路
Aiwat General Manager Zhang Liyao highlighted three key benefits:
1. Precision Targeting: Smart algorithms for higher conversion rates
2. Cost Optimization: Eliminating wasteful traditional marketing
3. Global Network: Access to 200+ country markets
数字营销生态建设 | Building Digital Marketing Ecosystem
体验中心将提供：
• 定制化跨境电商解决方案
• 专业Google Ads认证培训
• 行业领先的大数据分析工具
• 年度跨境营销高峰论坛
The center will offer:
• Customized cross-border e-commerce solutions
• Professional Google Ads certification training
• Cutting-edge big data analytics tools
• Annual global marketing summit
战略意义与未来展望 | Strategic Impact & Future Prospects
该项目预计三年内将服务500+华中企业，创造10亿美元跨境交易额，培育1000名数字营销专业人才，成为中部地区外贸数字化转型的标杆项目。
The project aims to serve 500+ central China enterprises, generate $1 billion in cross-border transactions, and train 1,000 digital marketing professionals within three years, establishing itself as a benchmark for foreign trade digital transformation.
