2023下半年Falabella平台大促全攻略：如何利用SEO长尾关键词提升推广效果

2023下半年Falabella平台大促全攻略：如何利用SEO长尾关键词提升推广效果

Falabella Platform Promotions H2 2023: How to Use SEO Long-Tail Keywords for Better Promotion

谷歌SEO推广是什么意思？ 简单来说，就是通过优化网站内容和结构，使其在谷歌搜索结果中获得更高排名，从而吸引更多潜在客户。对于电商平台而言，SEO长尾关键词推广尤为重要，特别是在大促期间。

What is Google SEO promotion? In simple terms, it means optimizing website content and structure to achieve higher rankings in Google search results, thereby attracting more potential customers. For e-commerce platforms, SEO long-tail keyword promotion is particularly important, especially during major sales events.

一、平台下半年大促详解 | Platform Promotions in Detail

1. 年度大促：Cyber Monday
Time: 10月2日~10月4日（智利）
这是智利全年最重要的两个大促之一，流量可达平时的3-5倍。
Hot products: 全品类，包括3C电子、时尚配饰等。

1. Major Promotion: Cyber Monday
Time: October 2-4 (Chile)
One of the two most important promotions in Chile, with traffic 3-5 times higher than usual.
Hot products: All categories including 3C electronics, fashion accessories, etc.

二、SEO推广策略 | SEO Promotion Strategies

如何推广SEO长尾关键词？
1. 提前1个月优化商品Listing，使用热门关键词
2. 开通站内广告Mabaya进行测品
3. 维护店铺整体指标提升排名

How to promote SEO long-tail keywords?
1. Optimize product listings 1 month in advance using popular keywords
2. Activate in-platform Mabaya ads for product testing
3. Maintain overall store metrics to improve rankings

三、备战旺季重点 | Key Preparation Points

速速收藏！ 这些准备工作至关重要：
• 提前1-3个月备货
• 调整DOL
• 避免大促期间大量修改SKU

Bookmark now! These preparations are crucial:
• Prepare inventory 1-3 months in advance
• Adjust DOL
• Avoid making mass SKU changes during promotions

通过合理的SEO策略和充分的准备，卖家可以在这些大促中获得更好的曝光和销售业绩。建议重点关注长尾关键词优化和站内外流量协同，把握2023下半年的每一个销售机会！

With proper SEO strategies and adequate preparation, sellers can achieve better exposure and sales performance during these promotions. It's recommended to focus on long-tail keyword optimization and coordinated on/off-platform traffic to seize every sales opportunity in H2 2023!