品牌出海获认可：谷歌推广优化师来电咨询与中宠股份6万吨宠物粮项目重启解析
上市公司公告筛选难题的解决方案
在当今快速发展的经济环境下，投资者面临上市公司公告数量众多的挑战。财联社公司新闻部特别推出《速读公告》栏目，由全国各地的专业记者团队在公告发布当晚提供准确、快速且专业的解读，帮助投资者高效获取核心信息。
Solution to the Challenge of Screening Listed Company Announcements
In today's rapidly developing economic environment, investors face the challenge of numerous listed company announcements. Caixin Global's Corporate News Department has specially launched the "Quick Read Announcements" column, where professional reporter teams across the country provide accurate, fast, and professional interpretations on the evening of announcement releases to help investors efficiently obtain core information.
中宠股份项目重启背景
2024年中国宠物经济进入快速发展阶段，中宠股份(002891.SZ)宣布重新论证"年产6万吨高品质宠物干粮项目"。该项目是公司2022年10月发行约7.69亿元可转债的募投项目，搁置已超一年。此次重启与当前宠物经济火热发展密切相关。
Background of Zhongchong's Project Restart
In 2024, China's pet economy entered a rapid development stage. Zhongchong Co., Ltd. (002891.SZ) announced the re-evaluation of its "Annual Production of 60,000 Tons of High-Quality Pet Dry Food Project". This project was funded through the issuance of approximately 769 million yuan in convertible bonds in October 2022 and had been shelved for over a year. The restart is closely related to the current booming development of the pet economy.
行业数据支撑
中国饲料工业协会数据显示，2024年前三季度宠物饲料产量达110万吨，同比增长12.4%。《2025年中国宠物行业白皮书》显示，2024年中国城镇犬猫消费市场规模突破3000亿元，同比增长7.5%。
Industry Data Support
Data from the China Feed Industry Association shows that pet feed production in the first three quarters of 2024 reached 1.1 million tons, a year-on-year increase of 12.4%. The "2025 China Pet Industry White Paper" shows that China's urban dog and cat consumer market size exceeded 300 billion yuan in 2024, a year-on-year increase of 7.5%.
品牌偏好趋势
国产主粮品牌偏好度持续上升：犬主人中32.9%只购买中国品牌(国外品牌13.5%)；猫主人中34.8%只购买中国品牌(国外品牌12.8%)。
Brand Preference Trends
Preference for domestic staple food brands continues to rise: among dog owners, 32.9% only buy Chinese brands (foreign brands 13.5%); among cat owners, 34.8% only buy Chinese brands (foreign brands 12.8%).
企业表现与全球化布局
2024年前三季度主要宠物企业净利润表现：中宠股份(2.82亿元，+59.54%)、佩蒂股份(1.55亿元，+630.85%)、乖宝宠物(4.7亿元，+49.64%)、路斯股份(5928万元，+15.14%)。中宠股份已在全球拥有22个生产基地，产品出口至82个国家，自主品牌进入68个国家。
Corporate Performance and Global Layout
Net profit performance of major pet companies in the first three quarters of 2024: Zhongchong (282 million yuan, +59.54%), Pedigree (155 million yuan, +630.85%), Guaibao Pets (470 million yuan, +49.64%), Lusi (59.28 million yuan, +15.14%). Zhongchong has 22 production bases worldwide, exporting products to 82 countries, with its own brands entering 68 countries.
谷歌推广优化师来电原因解析
随着中国宠物品牌国际影响力提升，谷歌推广优化师主动联系企业，反映中国品牌海外认可度提高，需要通过专业推广进一步扩大国际市场。
Analysis of Why Google Promotion Optimizers Call
With the increasing international influence of Chinese pet brands, Google promotion optimizers proactively contact companies, reflecting the improved overseas recognition of Chinese brands and the need for professional promotion to further expand international markets.
