外贸公司注册与海外推广全攻略：从谷歌SEO到移动出海变现
一、外贸公司注册所需材料与流程
1. Materials and Procedures for Foreign Trade Company Registration
注册外贸公司需要准备以下核心材料：
The following core materials are required to register a foreign trade company:
- 公司名称预先核准通知书 (Company name pre-approval notice)
- 法人及股东身份证明 (Legal person and shareholder identification)
- 公司章程 (Articles of association)
- 注册地址证明 (Registered address certificate)
- 经营范围说明 (Business scope description)
二、谷歌推广竞价优化策略
2. Google Ads Bidding Optimization Strategies
百度国际事业部商业化和商务负责人李晓东建议：
Li Xiaodong, head of Baidu International Business Department's commercialization and business, suggests:
- 精准定位目标市场 - 通过Google Analytics分析用户行为
Accurate target market positioning - Analyze user behavior through Google Analytics - 优化广告质量得分 - 提高点击率(CTR)和着陆页体验
Optimize ad quality score - Improve click-through rate (CTR) and landing page experience - 合理设置出价策略 - 根据转化价值动态调整出价
Set reasonable bidding strategies - Dynamically adjust bids based on conversion value
三、移动出海推广变现解决方案
3. Mobile Overseas Promotion Monetization Solutions
关键策略：
Key strategies:
- 建立用户质量评估体系 - 监控留存率(次日/7日/30日留存)
Establish user quality evaluation system - Monitor retention rates (next day/7-day/30-day retention) - 多元化流量渠道 - 结合Facebook、AdMob等平台
Diversified traffic channels - Combine platforms like Facebook and AdMob - 提升自然流量占比 - 优化社交传播功能
Increase organic traffic proportion - Optimize social sharing features - 区域差异化变现策略 - 美国市场eCPM最高
Regional differentiated monetization strategies - US market has the highest eCPM
四、海外市场竞争分析
4. Overseas Market Competition Analysis
虽然海外市场竞争同样激烈，但智能机用户仍在高速增长，为开发者提供了独特机会。
Although overseas markets are equally competitive, smartphone users are still growing rapidly, providing unique opportunities for developers.
建议：
Recommendations:
- 关注高价值市场(美国、西欧)
Focus on high-value markets (US, Western Europe) - 建立长期发展策略
Establish long-term development strategies - 持续优化产品体验
Continuously optimize product experience
