Google推广新策略：数字人才培养计划助力企业出海

Google推广新策略：数字人才培养计划助力企业出海

Google's New Promotion Strategy: Digital Talent Program Supports Global Expansion

在数字化浪潮中，Google推广策略正从单纯广告投放转向人才培养。封面新闻记者付文超报道指出，随着62%的员工渴望提升数字技能（数据来源：谷歌与经济学人联合白皮书），谷歌与网易有道合作推出的"数字人才培养计划"已升级至第三期。

As digital waves surge, Google's promotion strategy shifts from pure advertising to talent cultivation. Reporter Fu Wenchao reveals that with 62% employees eager to enhance digital skills (source: Google-Economist whitepaper), the co-developed "Digital Talent Program" with NetEase Youdao has upgraded to its third phase.

2023年课程新增两大核心模块：
• 智能广告解决方案：涵盖效果最大化广告系列、隐私保护方案等
• 开发技术课程：包含Codelabs实战演练

The 2023 curriculum features two new cores:
• Smart Ads Solutions: Performance Max campaigns, privacy measurement, etc.
• Development Courses: Including hands-on Codelabs

为什么Google推广要转向教育领域？项目负责人表示："通过培养既懂谷歌广告系统又掌握开发技术的复合型人才，能更有效地帮助中国企业实现全球化数字营销。"目前该计划已与国内300+高校建立合作。

Why does Google promotion pivot to education? The program director explains: "Cultivating talents proficient in both Google Ads and development technologies can better support Chinese enterprises in global digital marketing." The program now collaborates with 300+ Chinese universities.

专家分析指出，这种"教育+就业"的Google推广新模式创造了三方共赢：
1. 企业获得优质数字人才
2. 学员掌握实用技能
3. 谷歌生态持续扩大

Industry experts highlight this "education+employment" promotion model creates triple wins:
1. Enterprises acquire qualified talents
2. Learners gain practical skills
3. Google ecosystem keeps expanding