外贸独立站SEO优化：影响谷歌排名的28个关键页面因素（上）
作为经验丰富的Google AdWords推广专家，我经常被问及谷歌和百度SEO的业务区别。今天我将分享影响外贸独立站在谷歌排名的28个关键页面因素。
As an experienced Google AdWords promotion expert, I'm often asked about the differences between Google and Baidu SEO. Today I'll share 28 key page factors that affect the ranking of foreign trade independent websites on Google.
1. 标题中的关键词优化
1. Keyword Optimization in Title
尽管标题权重有所下降，但标题标签仍是重要SEO信号。SEOmoz研究表明，以关键词开头的标题排名效果更好。
Although the weight of titles has decreased, title tags remain an important SEO signal. SEOmoz research shows that titles starting with keywords perform better in rankings.
2. 元描述的作用
2. The Role of Meta Description
虽然Google不直接使用meta description作为排名因素，但它影响点击率，间接影响排名。
Although Google doesn't directly use meta descriptions as a ranking factor, they affect click-through rates and indirectly influence rankings.
3. H1标签的重要性
3. Importance of H1 Tags
H1标签是"第二标题标签"。研究表明Google会结合H1和标题标签评估页面相关性。
H1 tags are the "second title tags". Research shows that Google evaluates page relevance by combining H1 and title tags.
4. TF-IDF算法
4. TF-IDF Algorithm
Google可能使用改进版的TF-IDF算法，通过词频分析确定页面主题相关性。
Google may use an improved version of the TF-IDF algorithm to determine page topic relevance through word frequency analysis.
5. 内容长度与质量
5. Content Length and Quality
搜索引擎通常认为较长内容更详细全面。建议外贸网站内容深度覆盖行业主题。
Search engines generally consider longer content to be more detailed and comprehensive. It is recommended that foreign trade websites provide in-depth coverage of industry topics.
6. 页面结构优化
6. Page Structure Optimization
添加目录不仅帮助Google理解内容，还可能获得搜索结果中的附加链接展示。
Adding a table of contents not only helps Google understand the content, but may also earn featured snippets in search results.
7. 关键词密度控制
7. Keyword Density Control
虽然重要性降低，但适当的关键词密度仍有助于Google理解页面主题，过高则有害。
Although its importance has decreased, appropriate keyword density still helps Google understand the page topic, while excessive density is harmful.
8. LSI关键词
8. LSI Keywords
潜在语义索引关键词帮助搜索引擎理解多义词含义，也是内容质量信号。
Latent Semantic Indexing keywords help search engines understand the meaning of polysemous words and also serve as content quality signals.
9. 主题覆盖深度
9. Topic Coverage Depth
研究表明主题覆盖越全面，排名优势越大。外贸网站应提供行业深度内容。
Research shows that more comprehensive topic coverage leads to greater ranking advantages. Foreign trade websites should provide in-depth industry content.
10. 页面加载速度
10. Page Loading Speed
Google明确将加载速度作为排名因素。建议优化WordPress提升速度。
Google explicitly considers loading speed as a ranking factor. It is recommended to optimize WordPress to improve speed.
11. Chrome加载表现
11. Chrome Loading Performance
Google会通过Chrome收集真实用户加载数据评估网站速度。
Google collects real user loading data through Chrome to evaluate website speed.
12. AMP移动优化
12. AMP Mobile Optimization
虽然非直接排名因素，但AMP页面在移动搜索中表现更佳。
Although not a direct ranking factor, AMP pages perform better in mobile searches.
13. 实体匹配优化
13. Entity Matching Optimization
页面内容与用户搜索"实体"的匹配度影响排名。
The match between page content and the "entities" users search for affects rankings.
14. 蜂鸟算法影响
14. Impact of Hummingbird Algorithm
帮助Google更好地理解页面主题而非单纯关键词匹配。
Helps Google better understand page topics rather than just keyword matching.
15. 重复内容处理
15. Duplicate Content Handling
同一网站上的重复内容会负面影响SEO表现。
Duplicate content on the same website negatively impacts SEO performance.
（待续） 下篇将介绍剩余13个关键因素，包括图片优化、内容时效性、外链质量等外贸独立站SEO要点。
(To be continued) The next part will introduce the remaining 13 key factors, including image optimization, content timeliness, external link quality and other SEO points for foreign trade independent websites.
