十年SEO专家分享：B端企业为什么要做谷歌推广？百度推广新手0基础指南
为什么B端企业需要做谷歌推广？
Why B2B Companies Need Google Ads?
对于B端企业而言，谷歌推广是开拓国际市场的重要渠道。作为全球最大的搜索引擎，谷歌覆盖了92%的海外搜索市场。通过谷歌广告，企业可以：
For B2B companies, Google Ads is a crucial channel for international expansion. As the world's largest search engine, Google covers 92% of the global search market. Through Google Ads, businesses can:
1. 精准触达目标客户 - 通过关键词定位、受众定向等功能找到潜在客户
1. Precisely reach target customers - Find potential clients through keyword targeting and audience segmentation
2. 建立品牌国际形象 - 在全球市场提升品牌知名度和可信度
2. Build international brand image - Enhance brand awareness and credibility in global markets
3. 获得高质量询盘 - B2B客户通常通过搜索寻找供应商
3. Generate high-quality leads - B2B clients often search for suppliers online
百度推广新手0基础指南
Beginner's Guide to Baidu Promotion
对于刚接触网络推广的新手，建议从百度SEO开始：
For beginners in online promotion, we recommend starting with Baidu SEO:
1. 选择垂直领域 - 不要贪大求全，专注一个细分市场
1. Choose a niche - Don't try to cover everything, focus on a specific market segment
2. 研究关键词 - 分析行业热门搜索词和竞争对手排名
2. Research keywords - Analyze industry search terms and competitor rankings
3. 内容为王 - 创作高质量、原创的内容
3. Content is king - Create high-quality, original content
4. 多平台布局 - 不仅限于网站，包括知乎、贴吧等平台
4. Multi-platform strategy - Not limited to websites, include platforms like Zhihu and Tieba
新手常见误区：
Common beginner mistakes:
× 认为SEO就是网站优化
× Thinking SEO is just website optimization
× 一开始就投入大量资金做竞价
× Investing heavily in paid ads at the beginning
× 内容质量低或抄袭
× Low-quality or plagiarized content
流量获取三大渠道：
Three major traffic channels:
1. 搜索流量 - 百度、谷歌等搜索引擎
1. Search traffic - Baidu, Google and other search engines
2. 信息流广告 - 抖音、快手等平台
2. Information flow ads - Douyin, Kuaishou and other platforms
3. 垂直平台 - 行业论坛、专业社区
3. Vertical platforms - Industry forums, professional communities
给新手的建议：
Advice for beginners:
1. 先学习再实践，避免盲目投入
1. Learn before practicing to avoid blind investment
2. 从小规模测试开始
2. Start with small-scale testing
3. 数据分析是关键
3. Data analysis is crucial
4. 保持耐心和持续优化
4. Be patient and keep optimizing
我是Dora，拥有10年谷歌推广服务经验，曾为7-Eleven、微软、腾讯等企业提供营销顾问服务。推广不走弯路，帮你找到最适合的渠道。
I'm Dora, with 10 years of Google Ads experience, having provided marketing consulting services for 7-Eleven, Microsoft, Tencent and other companies. Avoid detours in promotion and find the most suitable channels.
