Shopee本土店VS跨境店全面对比：营业执照要求与运营差异解析
一、营业执照要求 / Business License Requirements
入驻虾皮必须提供营业执照，无论是本土店还是跨境店。企业和个人营业执照均可使用，但需注意每个执照仅限注册一个店铺。
A valid business license is mandatory for both Shopee local and cross-border stores. Either corporate or individual licenses are acceptable, but each license can only be used for one store registration.
二、核心概念定义 / Core Definitions
本土店：使用站点所在国的手机号和银行卡注册（如新加坡站点需新加坡本地资料）
Local Store: Registered with local phone number and bank card of the target country
跨境店：在中国大陆（或非目标市场地区）申请的店铺
Cross-border Store: Registered from mainland China (or non-target regions)
三、关键差异对比 / Key Differences Comparison
1. 物流差异 / Logistics
跨境店：从中国发货，产生国际运费 | Cross-border: Ships from China with international shipping fees
本土店：当地发货，时效更快 | Local: Ships locally with faster delivery
2. 商品限制 / Product Restrictions
跨境店禁售3C/食品等海关严查品类 | Cross-border: Restricted items like 3C/food products
本土店可销售全品类 | Local: Full category availability
3. 费用结构 / Fee Structure
跨境店：5-6%佣金+2%手续费 | Cross-border: 5-6% commission + 2% fee
本土店：仅2%手续费 | Local: Only 2% transaction fee
4. 回款周期 / Settlement Cycle
跨境店：每月2次回款 | Cross-border: Twice monthly settlement
本土店：2-7天快速回款 | Local: 2-7 days fast settlement
四、运营建议 / Operational Suggestions
1. 本土店注册需当地资源或购买店铺，存在IP审查风险
Local stores require local resources or store purchase, with IP verification risks
2. 跨境店获平台流量扶持，适合新手卖家
Cross-border stores receive platform traffic support, ideal for beginners
3. 成功核心在于选品优化与店铺运营
Success depends on product selection and store operation
注：本文数据来自知虾数据最新调研，具体政策以平台官方为准
Note: Data from ZhiXia research, please refer to official policy for updates
