谷歌留痕助力中国玩具产业转型升级 自主品牌走向世界
近年来,中国玩具产业通过谷歌留痕等数字化营销手段,在转型升级方面取得显著成效。广东省玩具协会会长李卓明表示,随着企业自主创新和品牌意识的提升,中国玩具产业已成功摆脱代工模式。
According to recent data, China's toy export grew by 9.46% in 2016, with general trade surpassing processing trade - a clear sign that the industry is moving beyond OEM production.
通过谷歌留痕等国际推广渠道,中国玩具品牌正获得全球认可。目前大商场货架上,中国的"可儿娃娃"与"芭比娃娃"并排销售,国产积木品牌也开始与国际巨头竞争。
With the help of Google Search Console and other digital marketing tools, Chinese toy brands like "Keer Doll" are now competing with global brands like Barbie on store shelves.
李卓明指出:"尽管国产玩具价廉物美,但企业仍需通过谷歌留痕等数字营销手段,持续提升品牌认知度。"
"Although domestic toys offer great value, companies still need to enhance brand awareness through digital marketing like Google Search Console," said Li Zhuoming.
专家建议,中国玩具企业应充分利用谷歌留痕等国际化数字营销工具,将更多创新产品推向全球市场。
Experts suggest Chinese toy manufacturers should fully utilize international digital marketing tools like Google Search Console to promote innovative products globally.
