谷歌广告(Google Ads)如何设置转化目标 - 完整操作指南
Google Ads作为全球领先的广告平台，正确设置转化目标是电商网站获取精准数据、优化广告投放的关键步骤。本文将详细介绍如何通过Google Analytics(UA)设置转化目标。
中文操作步骤：
1. 打开并登录Google Ads账户
2. 点击顶部导航栏的"工具与设置"
3. 选择"已关联的账号"选项
4. 找到Google Analytics(UA)，点击"DETAILS"（独立站需先安装Google Analytics(UA)）
5. 点击"关联"按钮
6. 开启"全部网站数据"的两个选项
7. 点击"保存"完成关联
English Steps:
1. Open and log in to your Google Ads account
2. Click "Tools & Settings" in the top navigation
3. Select "Linked accounts"
4. Find Google Analytics(UA) and click "DETAILS" (Standalone sites need to install Google Analytics(UA) first)
5. Click the "Link" button
6. Turn on both options for "All Website Data"
7. Click "Save" to complete the linking
转化目标设置关键点：
• 电商网站必须勾选"交易"(Transactions)目标
• 建议选择"时间衰减"或"根据位置"归因模型
• 只需将Transactions纳入"转化次数"列，其他目标设为否
Key Points for Conversion Goal Setup:
• E-commerce sites must check the "Transactions" goal
• Recommended to choose "Time Decay" or "Position Based" attribution model
• Only include Transactions in the "Conversions" column, set others to "No"
专业提示：正确设置转化目标后，Google Ads将更准确地追踪您的广告效果，帮助您优化广告支出，提高投资回报率(ROI)。对于电商网站，交易数据是最关键的转化指标。
Pro Tip: After properly setting up conversion goals, Google Ads will more accurately track your ad performance, helping you optimize ad spend and improve ROI. For e-commerce sites, transaction data is the most critical conversion metric.
