谷歌留痕推广：外贸鞋业快速获客与Shopee入驻指南
为什么外贸鞋业需要谷歌留痕推广？
Why does footwear export need Google Trace promotion?
在竞争激烈的外贸鞋业市场中，谷歌留痕推广能帮助您的产品快速获得国际曝光。通过精准的关键词优化和广告投放，您的鞋子产品将出现在潜在客户的搜索结果中，大幅提升获客效率。
In the competitive footwear export market, Google Trace promotion helps your products gain international exposure quickly. Through precise keyword optimization and ad placement, your footwear products will appear in potential customers' search results, significantly improving customer acquisition efficiency.
Shopee入驻必须了解的营业执照要求
Essential business license requirements for Shopee entry
无论选择本土店还是跨境店，Shopee都要求卖家提供营业执照。企业和个人营业执照均可使用，但需注意每个执照只能注册一次店铺。
Whether you choose a local store or cross-border store, Shopee requires sellers to provide a business license. Both corporate and individual business licenses are acceptable, but note that each license can only be used to register one store.
本土店vs跨境店：谷歌留痕推广策略差异
Local store vs Cross-border store: Differences in Google Trace promotion strategies
1. 物流差异：跨境店需承担国际物流费用，而本土店可享受本地物流优势。在谷歌留痕推广时，应突出各自的物流时效优势。
1. Logistics differences: Cross-border stores bear international logistics costs, while local stores enjoy local logistics advantages. When doing Google Trace promotion, highlight respective logistics time advantages.
2. 佣金差异：跨境店需支付5-6%交易佣金+2%手续费，本土店仅需2%手续费。在谷歌留痕广告预算分配上需考虑这一成本差异。
2. Commission differences: Cross-border stores pay 5-6% transaction commission + 2% handling fee, while local stores only pay 2% handling fee. This cost difference should be considered in Google Trace ad budget allocation.
3. 回款周期：本土店回款更快（2-7天），跨境店每月仅回款两次。这一因素会影响谷歌留痕推广的现金流规划。
3. Payment cycle: Local stores get faster payment (2-7 days), cross-border stores only get payment twice a month. This factor affects cash flow planning for Google Trace promotion.
如何选择：本土店还是跨境店？
How to choose: Local store or Cross-border store?
对于中国卖家，跨境店是更稳妥的选择。Shopee平台对跨境店有一定流量扶持，且无需承担本土店的IP验证风险。无论选择哪种模式，配合谷歌留痕推广都能获得更好的效果。
For Chinese sellers, cross-border stores are a safer choice. Shopee platform provides certain traffic support for cross-border stores, and there's no risk of IP verification like local stores. Regardless of the model chosen, combining with Google Trace promotion can achieve better results.
成功关键：谷歌留痕+Shopee运营双管齐下
Key to success: Google Trace + Shopee operation go hand in hand
1. 通过谷歌留痕精准定位目标市场客户
1. Precisely target market customers through Google Trace
2. 优化Shopee店铺产品展示和描述
2. Optimize product display and description in Shopee store
3. 利用谷歌留痕数据分析优化广告投放
3. Use Google Trace data analysis to optimize ad placement
4. 定期评估推广效果，调整策略
4. Regularly evaluate promotion effects and adjust strategies