谷歌Bard进军欧洲巴西市场 能否挑战ChatGPT霸主地位？
核心要点/Key Points:
• 谷歌母公司Alphabet宣布在欧洲和巴西推广Bard AI聊天机器人
• Alphabet announced the expansion of Bard AI chatbot to Europe and Brazil
• 这是Bard自2月推出以来最大规模的国际市场拓展
• This marks Bard's largest international expansion since its February launch
• 新增40多种语言支持及多项交互功能升级
• Added support for 40+ languages and multiple feature upgrades
据路透社7月13日报道，谷歌母公司Alphabet正式宣布将其人工智能聊天机器人Bard推广至欧洲和巴西市场。这是该产品自今年2月推出以来进行的最大规模国际市场拓展，标志着谷歌在生成式AI领域与微软支持的ChatGPT展开正面竞争。
According to Reuters on July 13, Alphabet (Google's parent company) officially announced the expansion of its AI chatbot Bard to European and Brazilian markets. This represents the product's largest international expansion since its February launch, signaling Google's direct competition with Microsoft-backed ChatGPT in the generative AI arena.
产品功能升级/Feature Enhancements:
谷歌为此次全球推广准备了多项重要更新：
Google has prepared several major updates for this global rollout:
- 新增40+语言支持（包括中文、阿拉伯语等）
Added 40+ language support (including Chinese, Arabic, etc.) - 可调节回复语气（简洁/详细/专业等）
Adjustable response tones (concise/detailed/professional, etc.) - 支持对话重命名与固定
Conversation renaming and pinning - 增强的代码导出功能
Enhanced code export capabilities - 图片提示支持
Image prompt support
监管挑战/Regulatory Challenges:
值得注意的是，Bard此前在欧盟的推广曾因隐私监管问题受阻。谷歌高级产品总监Jack Krawczyk表示，公司已与监管机构会面，就透明度、用户选择权和控制权等问题提供保证。
Notably, Bard's EU rollout was previously delayed due to privacy regulatory concerns. Google's Senior Product Director Jack Krawczyk stated the company has met with regulators to provide assurances regarding transparency, user choice and control.
行业影响/Industry Impact:
随着各大科技巨头在生成式AI领域投入数十亿美元，这场竞赛不仅关乎技术创新，更将重塑数字广告和云服务市场的格局。Bard的全球扩张标志着AI助手市场竞争进入新阶段。
With tech giants investing billions in generative AI, this competition is not just about technological innovation but will also reshape the landscape of digital advertising and cloud services. Bard's global expansion marks a new phase in the AI assistant market competition.
