SEM推广优先推荐方案：谷歌竞价推广技巧与方法

SEM推广优先推荐方案：谷歌竞价推广技巧与方法

Priority SEM Promotion Recommendations: Google Ads Bidding Techniques and Methods

AI广告别再"尬吹"了！Google教你如何打动人心

Stop the "Cringe" AI Ads! Google Shows How to Truly Connect

朋友们，你们好！今天小编我来跟大家唠唠AI广告这回事儿。最近啊，这AI广告可是风头正劲，做得好的那叫一个"香饽饽"，做得不好的嘛......简直就是大型"社死"现场！不少大品牌都栽过跟头，今天小编就带大家看看Google是怎么玩转AI广告的，顺便也给大家排排雷，哪些AI广告套路千万别碰！

Hello friends! Today I want to talk about AI advertising. Recently, AI ads have been all the rage - when done well they're golden, but when done poorly...it's a complete PR disaster! Many big brands have stumbled. Let's see how Google masters AI advertising and learn which AI ad approaches to avoid!

Google Gemini Live：这广告，有点意思！

Google Gemini Live: Now This is Interesting Advertising!

Google最近推出的Gemini Live系列广告，可以说是教科书级别的AI广告！它没搞那些花里胡哨的科技炫技，也没吹嘘AI有多么多么牛，而是把镜头对准了咱们的日常生活，这招儿可真高明！

Google's recently launched Gemini Live ad series is textbook-perfect AI advertising! Instead of flashy tech demonstrations or exaggerated claims about AI capabilities, it focuses on our daily lives - a brilliant approach!

广告里的场景，那叫一个接地气！比如，一个女士用Gemini Live助手，想了个特别机智的办法婉拒加班，简直是打工人福音！还有用Gemini Live劝室友做家务的场景，虽然劝说失败了，但这不就是我们和朋友的日常嘛？一下子就把AI和生活联系起来了，倍儿亲切！

The ad scenarios are incredibly relatable! A woman uses Gemini Live to cleverly decline overtime (every office worker's dream!), or tries to convince a roommate to do chores (even if it fails - just like real life!). These instantly connect AI with everyday experiences.

AI广告的灵魂：以人为本

The Soul of AI Ads: Human-Centric Approach

成功的AI广告，重点不是AI有多强大，而是它能为我们做些啥。说白了，我们用AI，不就是图个方便、图个乐呵嘛！Google 5月份的广告就抓住了这一点，展现了用户使用AI生成图片、临时抱佛脚、婉拒邀约等日常场景。这些场景，咱都经历过，代入感不要太强！

Successful AI ads focus not on how powerful the AI is, but what it can do for us. Google's May ads nailed this by showing real-life scenarios like generating images, last-minute studying, or politely declining invitations - situations we've all experienced!

翻车现场：这些AI广告，劝你善良！

Advertising Fails: AI Ads Gone Wrong

有些AI广告，一味地"尬吹"AI的能力，忽略了用户的情感和主体性，反而让人反感。比如，Google之前有个广告，让AI代写信给偶像，就被网友吐槽缺乏对偶像的尊重，剥夺了孩子的表达机会。这就好比，你精心准备的礼物，结果发现是AI生成的，心里肯定膈应得慌！

Some AI ads overhype capabilities while ignoring user emotions, backfiring completely. One Google ad showing AI writing fan letters was criticized for disrespecting idols and denying children authentic expression. Imagine receiving a heartfelt gift...only to find out it was AI-generated!

真实情感：AI广告的"杀手锏"

Authentic Emotion: The Secret Weapon of AI Ads

成功的AI广告应该展现真实的情感，引发用户的共鸣，而不是过度依赖技术的炫技。可口可乐的AI圣诞广告就缺乏动人的瞬间，堆砌刻板印象，失去了人类创造者的生活经验。就像一盘没有灵魂的菜，看着再好看，也吃不出滋味！

Great AI ads showcase real emotions that resonate, not just technical fireworks. Coca-Cola's AI Christmas ad lacked touching moments, relying on stereotypes instead of human experience - like beautifully plated but flavorless food!

回归用户视角：AI广告的正确打开方式

Returning to User Perspective: The Right Approach to AI Ads

AI广告应该回归用户视角，突出AI在日常生活中的实用性，将AI作为解决问题的工具，而不是高高在上的技术。苹果的"There's An App For That"广告，简单直接地展现了app的实用性，堪称经典。

AI ads should return to user perspective, highlighting practical daily uses as problem-solving tools rather than lofty technology. Apple's "There's An App For That" campaign perfectly demonstrated app utility in simple, direct ways.

AI广告成功的关键，在于以用户为中心，展现AI在日常生活中的实用性和趣味性，避免过度渲染技术，才能真正打动人心，促进AI的普及。

The key to successful AI advertising lies in user-centric approaches that showcase practical, enjoyable daily applications while avoiding over-technical presentations - this truly connects and promotes AI adoption.

朋友们，你们觉得呢？对AI广告有什么看法，欢迎在评论区留言讨论哦！关注我 mytoolsAI，带你了解每日最新人工智能，AI信息！

What do you think, friends? Share your thoughts on AI ads in the comments! Follow mytoolsAI for daily AI updates and information!