可信的出口贸易找客户 - 嘉欣丝绸外贸订单稳定解析
中国丝绸出口龙头企业展现强劲韧性
China's leading silk exporter demonstrates strong resilience
12月22日，嘉欣丝绸在机构调研中透露，尽管今年纺织服装产品出口整体不及预期，但公司外贸业务展现了超强韧性，订单保持稳定状态。
On December 22, Jiaxin Silk revealed during institutional research that despite the overall textile and apparel export performance falling short of expectations this year, the company's foreign trade business has shown extraordinary resilience, with orders remaining stable.
根据海关最新数据显示，2023年中国纺织服装出口面临挑战，但嘉欣丝绸凭借其完善的供应链体系和优质的产品质量，成功维持了与去年同期相当的订单规模。
According to the latest customs data, China's textile and apparel exports faced challenges in 2023. However, Jiaxin Silk successfully maintained order volumes comparable to the same period last year, thanks to its comprehensive supply chain system and high-quality products.
谷歌竞价推广策略助力外贸获客
Google Ads strategy boosts foreign trade customer acquisition
在数字化营销方面，嘉欣丝绸通过精准的谷歌竞价推广，持续在国际市场保持品牌曝光度。公司采用的"关键词优化+地域定向"组合策略，有效提升了在目标市场的获客效率。
In terms of digital marketing, Jiaxin Silk has maintained brand exposure in international markets through precise Google Ads campaigns. The company's "keyword optimization + geo-targeting" combination strategy has effectively improved customer acquisition efficiency in target markets.
专家分析指出，在当前外贸环境下，企业需要多渠道并行的营销策略。嘉欣丝绸的成功案例表明："稳定的产品质量+数字化营销工具"是应对出口挑战的有效组合。
Experts point out that in the current foreign trade environment, companies need multi-channel parallel marketing strategies. Jiaxin Silk's success case shows that "stable product quality + digital marketing tools" is an effective combination to address export challenges.
2024年外贸趋势展望
2024 Foreign Trade Trends Outlook
随着全球供应链重构，中国纺织企业需要更加重视：
As global supply chains reconfigure, Chinese textile companies need to pay more attention to:
- 产品创新与差异化竞争
- Product innovation and differentiated competition
- 数字化营销渠道建设
- Construction of digital marketing channels
- 供应链弹性管理
- Supply chain resilience management
