外贸SOHO选品指南：三大关键问题解析

外贸SOHO选品指南：三大关键问题解析

Gmarket SEO Guide: 3 Crucial Questions for Foreign Trade SOHO Product Selection

一、根据资金情况定位产品

1. Positioning Products Based on Capital

SOHO的前期资金投入比较大，主要用在开发客户、打样、囤货和发货。而且前期势必要交一些学费的，走一些弯路是很正常的，并且很有可能前半年甚至一年没什么收入。

The initial capital investment for SOHO is relatively large, mainly used for customer development, sampling, inventory, and shipping. It's normal to pay some "tuition fees" and take detours in the early stages, and you may even have little income for the first six months or even a year.

所以我们在选品的时候一定要小心，高端产品暂时不要考虑，资金占用太多，市场面对的受众又太少，订单量短时间不会太多。

Therefore, we must be cautious when selecting products. High-end products should not be considered for the time being - they require too much capital, target too small an audience, and won't generate many orders in the short term.

很多国外的买家会分析当地市场情况，去了解当地市场在品质和价格之间的平衡点在哪里。如果一个低端的产品要比同类高端产品利润大的话，采购商其实会更愿意选低端的并且大力推销。

Many foreign buyers analyze local market conditions to understand the balance between quality and price. If a low-end product offers greater profits than similar high-end products, purchasers are actually more willing to choose the low-end option and promote it vigorously.

二、选择新产业还是传统产业

2. Choosing Between Emerging or Traditional Industries

很多SOHO人也会纠结是选新产业还是传统行业。这两者各有利弊，传统产品也在不停地优化迭代，新产品也经常会有昙花一现之后迅速走向衰败的。

Many SOHO entrepreneurs struggle with choosing between emerging or traditional industries. Both have their pros and cons - traditional products continue to optimize and iterate, while new products often bloom briefly before quickly declining.

有些人认为新产业前景好利润高，所以竞争非常激烈。但是我还是建议刚起步的SOHO去选择一些传统的产业，技术足够成熟，市场也很平稳，也会给我们更多机会去学习。

Some believe emerging industries have good prospects and high profits, making competition extremely fierce. However, I still recommend that new SOHO businesses choose some traditional industries - the technology is mature enough, the market is stable, and it gives us more opportunities to learn.

三、根据供应商选择产品

3. Selecting Products Based on Suppliers

对SOHO来说，除了搞定客户，就是要搞定工厂。要找到靠谱的供应商工厂实属不易，什么样算靠谱呢？你要样品，不会不耐烦；你每次问价格，都会回复你...

For SOHO businesses, besides securing customers, the other key task is securing factories. Finding reliable supplier factories is not easy - what counts as reliable? They won't get impatient when you request samples; they'll respond every time you ask about prices...

如果你选好了产品，但是找不到靠谱的工厂供应商，那就放弃这个产品吧。除此之外，供应商工厂是需要定期维护的，大家不是一锤子买卖。

If you've selected a product but can't find reliable factory suppliers, then abandon that product. Additionally, supplier factories require regular maintenance - this isn't a one-time transaction.

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